Ola announces Prime Play for all Ola customers
Ola has announced that Ola Play, its connected car platform for ridesharing, is now available for all Ola customers through the Prime Play category. Ola Play, launched in November 2016, has been exclusively available for Ola Select customers until now and has been instrumental in the transformational growth of Ola’s premium subscription category.
Over the years, Ola has introduced unique innovations tailored to solve for the needs of its discerning users across pricing, payments and value added services. Opening up `Prime Play’ category for its Select users saw hundreds of thousands of new users opt for Select subscription, resulting in 3 times growth. Beyond offering a highly personal experience for users during their rides, Ola Play also allows various partners like Apple Music, Sony LIV, AIB, TVF, Audio Compass and Fynd, to build a high quality interactive experience for users.
Ola Select offers handpicked benefits to its most loyal customers. Select users can upgrade to Prime at the cost of a Mini; Multiple other benefits include: priority booking, free WiFi, exclusive offers from Ola and its partners, access to airport lounges across the country, and no peak pricing on Prime & Mini, 24×7. Ola Play is currently available in Bangalore, Mumbai and Delhi and will be extended to 50,000+ Ola Prime vehicles by March 2017.