Ola an­nounces Prime Play for all Ola cus­tomers

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Ola has an­nounced that Ola Play, its con­nected car plat­form for rideshar­ing, is now avail­able for all Ola cus­tomers through the Prime Play cate­gory. Ola Play, launched in Novem­ber 2016, has been ex­clu­sively avail­able for Ola Se­lect cus­tomers un­til now and has been in­stru­men­tal in the trans­for­ma­tional growth of Ola’s pre­mium sub­scrip­tion cate­gory.

Over the years, Ola has in­tro­duced unique in­no­va­tions tai­lored to solve for the needs of its dis­cern­ing users across pric­ing, pay­ments and value added ser­vices. Open­ing up `Prime Play’ cate­gory for its Se­lect users saw hun­dreds of thou­sands of new users opt for Se­lect sub­scrip­tion, re­sult­ing in 3 times growth. Be­yond of­fer­ing a highly per­sonal ex­pe­ri­ence for users dur­ing their rides, Ola Play also al­lows var­i­ous part­ners like Ap­ple Mu­sic, Sony LIV, AIB, TVF, Au­dio Com­pass and Fynd, to build a high qual­ity in­ter­ac­tive ex­pe­ri­ence for users.

Ola Se­lect of­fers hand­picked ben­e­fits to its most loyal cus­tomers. Se­lect users can up­grade to Prime at the cost of a Mini; Mul­ti­ple other ben­e­fits in­clude: pri­or­ity book­ing, free WiFi, ex­clu­sive of­fers from Ola and its part­ners, ac­cess to air­port lounges across the coun­try, and no peak pric­ing on Prime & Mini, 24×7. Ola Play is cur­rently avail­able in Ban­ga­lore, Mumbai and Delhi and will be ex­tended to 50,000+ Ola Prime ve­hi­cles by March 2017.

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