YES BANK adopts Cloud­era En­ter­prise Data Hub

Dataquest - - NEWS | SHORT TAKES -

Cloud­era an­nounced that YES BANK has adopted Cloud­era En­ter­prise Data Hub to develop cus­tom­ized cam­paigns for con­sumers through­out their cus­tomer jour­neys. Cloud­era En­ter­prise em­pow­ers YES BANK to trans­form their grow­ing vol­umes of trans­ac­tional and cus­tomer data from their dig­i­tal ser­vices into clear and ac­tion­able in­sights by us­ing real-time an­a­lyt­ics and ma­chine learn­ing.

Bank­ing, Fi­nan­cial Ser­vice and In­sur­ance (BFSIs) across the re­gion are strug­gling to keep pace with the vast amount of cus­tomer data that they col­lect in to­day’s con­sumer-cen­tric mo­bile econ­omy. With Cloud­era En­ter­prise, BFSIs like YES BANK can now mine large vol­umes of data from fi­nan­cial trans­ac­tions and cre­ate ma­chine learn­ing al­go­rithms to sup­port in­for­ma­tion-driven busi­ness de­ci­sions and rev­enue growth.

YES BANK is us­ing big data and an­a­lyt­ics to cross-sell and up-sell op­por­tu­ni­ties for the busi­ness, while pro­vid­ing a cus­tom­ized ex­pe­ri­ence for con­sumers across the bank’s dig­i­tal chan­nels and iden­ti­fy­ing and rec­ti­fy­ing any in­con­ve­niences dur­ing the cus­tomer jour­ney.

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