YES BANK adopts Cloudera Enterprise Data Hub
Cloudera announced that YES BANK has adopted Cloudera Enterprise Data Hub to develop customized campaigns for consumers throughout their customer journeys. Cloudera Enterprise empowers YES BANK to transform their growing volumes of transactional and customer data from their digital services into clear and actionable insights by using real-time analytics and machine learning.
Banking, Financial Service and Insurance (BFSIs) across the region are struggling to keep pace with the vast amount of customer data that they collect in today’s consumer-centric mobile economy. With Cloudera Enterprise, BFSIs like YES BANK can now mine large volumes of data from financial transactions and create machine learning algorithms to support information-driven business decisions and revenue growth.
YES BANK is using big data and analytics to cross-sell and up-sell opportunities for the business, while providing a customized experience for consumers across the bank’s digital channels and identifying and rectifying any inconveniences during the customer journey.