HP Inc India

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Com­pany sources say that it had an ex­cit­ing year in India. In a mar­ket wit­ness­ing no or neg­a­tive growth, over­all the com­pany’s mar­ket share stands close to 30% grow­ing steadily quar­ter-on-quar­ter. What worked was the fo­cus on in­no­va­tion and con­tin­u­ously delivering cus­tomer cen­tric prod­ucts that enabled it to strengthen its po­si­tion as the lead­ing PC and print com­pany in the coun­try. Given its prod­uct depth and ex­per­tise, HPI was able to launch some re­ally ex­cit­ing prod­ucts and have for­ayed into new seg­ments. Over the year, HPI sig­nif­i­cantly strength­ened its po­si­tion in the premium cat­e­gory ($800 plus).

In terms of sig­nif­i­cant prod­uct high­lights, the com­pany launched a Cen­tre of Ex­cel­lence for Dig­i­tal India in New Delhi. The CoE show­cases fu­tur­is­tic tech­nolo­gies in se­cu­rity and sur­veil­lance through com­mand and con­trol cen­ter, mo­bil­ity and health­care with dig­i­tal ICT labs, e-health cen­ters and telemedicine and ed­u­ca­tion with dig­i­tal class­rooms. It also launched a GST so­lu­tion in col­lab­o­ra­tion with KPMG to em­power and en­able SMBs in India along with en­sur­ing their smooth tran­si­tion to the new tax regime in India. Mean­while, it ex­panded its pres­ence, for in­stance, it had more than 10,000 HP first part­ners, 4000 re­tail out­lets, 500 HP World stores and ser­vice cov­er­age across 720 cities; and also has tie-ups with Flip­kart and Ama­zon.

If we look cat­e­gory wise, in Per­sonal Sys­tems, it launched it’s Spec­tre 13 - ‘World’s Thinnest Lap­top’ mark­ing the premium seg­ment en­try. The launch of HP EliteDesks and HP EliteOne AiO com­pli­mented the port­fo­lio. The an­nounce­ment of 50-day pay­ment hol­i­day for note­book cus­tomers, post the de­mon­e­ti­za­tion to es­tab­lish HP’s en­deav­ors to­wards pro­vid­ing unique buy­ing ex­pe­ri­ence also con­nected well with the con­sumers.

An­other sig­nif­i­cant launch is the an­nounce­ment of HP Z2 Mini - In­dus­try’s First-ever Mini Work­sta­tion and the launch of OMEN by HP gam­ing port­fo­lio fea­tur­ing a fam­ily of de­vices with a bold new look of­fer­ing fea­ture-price value, built to max­i­mize gamers’ ex­pe­ri­ence.

Mean­while in the Print­ing Sys­tems, the launch of HP Deskjet Ink Ad­van­tage 3775 - World’s Small­est AiO and the launch of the in­no­va­tive line-up of new HP LaserJet Ul­tra print­ers – en­sur­ing high-qual­ity, re­li­able print­ing and mak­ing it more cost ef­fec­tive and mobile-enabled for en­trepreneurs and SMBs in India. All these launches had sig­nif­i­cant mar­ket trac­tion over the last year.

Other no­table launches over the year were: the launch of HP LaserJet MFP M436 se­ries - First MFP in HP’s new A3 line up (16 vari­ants) that is de­signed to of­fer a cost-ef­fi­cient op­tion for high-speed, high-qual­ity and highly-re­li­able print­ing in small of­fices.

In the Graph­ics & So­lu­tions Busi­ness, the com­pany launched its La­tex 500 ma­chines – 560 and 570 vari­ants and the new De­signJet Z-se­ries print­ers in India.

—SUMEER CHAN­DRA MD

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