Mi­crosoft Azure Be­comes The Cloud Of Choice For Marico; Helps In­crease Data Pro­cess­ing Speed By Over 150%

Dataquest - - NEWS -

Marico Lim­ited, In­dia’s lead­ing consumer prod­ucts com­pany in the well­ness and beauty space, has re­cently adopted Mi­crosoft Azure SQL Data Ware­house to im­prove their busi­ness pro­duc­tiv­ity. The adop­tion of the fully-man­aged, highly-elas­tic, petabyte-scale, ware­house-as-a-ser­vice cloud-based re­la­tional data­base has helped Marico in­crease their data pro­cess­ing speed by over 150%. In the FMCG space, the vol­ume of data be­ing gen­er­ated fluc­tu­ates greatly dur­ing cer­tain pe­ri­ods, es­pe­cially the month beginning and ends or dur­ing sea­son and fes­ti­val time. This puts an un­fore­seen bur­den on the ex­ist­ing IT in­fra­struc­ture in managing the data flux. The win­dow for ex­trac­tion, transformation, and load­ing of a huge amount of data is lim­ited to a few hours.

This de­ploy­ment has freed Marico from reg­u­lar hard­ware re­fresh ow­ing to data vol­ume vari­abil­ity and pro­vided the flex­i­bil­ity of scale-up or scale-down on de­mand. They now have an end-to-end data so­lu­tion (data­base, data ware­house, big data, vi­su­al­iza­tion, ad­vanced an­a­lyt­ics) that un­locks in­sights from any data. This has given Marico com­plete con­trol of data man­age­ment and more agility for busi­ness de­ci­sion-mak­ing dur­ing crit­i­cal times. They have also over­come the need for cre­at­ing dis­as­ter re­cov­ery or backup in­fra­struc­ture.

“With the grow­ing surge of data and the bur­den that used to come along with it, Mi­crosoft has helped us in elim­i­nat­ing the need for over-pro­vi­sion­ing. We wanted to gain con­trol over the churn and speed of data, and Azure SQL Data Ware­house has not only helped achieve this but also helped us gain busi­ness in­sights from big data and ad­vanced an­a­lyt­ics.”, said Mukesh Kri­palani, Chief - Busi­ness Process Transformation & IT, Marico.

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