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CtrlS (Asia’s Largest Tier 4 DC)has dat­a­cen­ters in Hy­der­abad, Mumbai and Noida. The com­pany has de­vel­oped the ca­pa­bil­i­ties to pro­vide plat­form level ser­vices which in­cludes data cen­ter in­fra­struc­ture, stor­age, backup, hard­ware, OS lay­ers, net­work and se­cu­rity lay­ers.It of­fers a host of out­sourced busi­ness solutions and ser­vices such as Dis­as­ter Re­cov­ery on de­mand, Man­aged ser­vices, Pri­vate cloud-on­de­mand to en­able clients to make the par­a­digm shift from the cap­tive dat­a­cen­ter model to the out­sourced one. In an ex­clu­sive in­ter­view to Dataquest, Srid­har Pin­na­pureddy, Founder & CEO CtrlS Dat­a­cen­ters, de­codes the Dat­a­cen­ter mar­ket in In­dia and the com­pany’s play. Ex­cerpts.

How do you see the evo­lu­tion of dat­a­cen­ters to what it is to­day - the dat­a­cen­ter tip­ping point and how it changed the IT in­fra­struc­ture mar­ket?

Ear­lier busi­nesses would pur­chase their own in­fra­struc­ture and op­er­ate an in-house cor­po­rate dat­a­cen­ter to sup­port and run their busi­ness. But, with in­creas­ing need for up­time of near zero down­time the cost for re­dun­dant in­fra­struc­ture would in­crease multi-fold and mak­ing managing dat­a­cen­ters un­vi­able. Se­condly, out­ages can cost a com­pany mil­lions of dol­lars in losses. Loss of data can de­rail them com­pletely – in fact, ac­cord­ing to Na­tional Ar­chives and Records Ad­min­is­tra­tion (NARA), USA, 93% of com­pa­nies that faced a dis­as­ter ex­ceed­ing ten or more days filed for bank­ruptcy within one year of the dis­as­ter.

Hence, it is my be­lief that in the next 24 to 48 months 70% of in-house dat­a­cen­ters in In­dia will move their in­fra­struc­ture into large for­mat dat­a­cen­ters pro­vid­ing near zero down­time. Al­ter­na­tively, most of the CIOs will also con­sider cloud as an al­ter­na­tive as it elim­i­nates the is­sues such as hard­ware re­fresh, an­nual main­te­nance costs, scal­a­bil­ity is­sues, and chal­lenges of re­source op­ti­miza­tion. This will re­duce the need for servers, stor­age from an end-user per­spec­tive and focus shall move to large for­mat providers who shall build the in­fra­struc­ture for cus­tomers in the dat­a­cen­ter for colo­ca­tion and cloud in the form of pub­lic, pri­vate, hy­brid or com­mu­nity cloud.

Ac­cord­ing to Gart­ner, cloud spend­ing is likely to sur­pass $677 mil­lion in 2017, while tra­di­tional data cen­ter out­sourc­ing spend is es­ti­mated at $559 mil­lion, truly re­flect­ing the mind­set of CIOs and busi­nesses.

From a mar­ket per­spec­tive, what is your as­sess­ment of the In­dia mar­ket - how is the mar­ket clas­si­fied and what are the key growth driv­ers?

The In­dia data cen­ter mar­ket is val­ued at $2.2 billion, and is fore­casted to sur­pass $4.5 billion by 2018. For a mo­ment, if we were to take a global view, 90% of world’s data has been gen­er­ated in the less than thirty six months. Sim­i­larly, in In­dia, the key growth driv­ers in­clude ris­ing growth of data, dig­i­ti­za­tion, in­creas­ing num­ber of in­ter­con­nected de­vices due to IoT, cost of servers. Be­sides, dat­a­cen­ter cen­ter as a part of over­all IT bud­get is be­com­ing ex­or­bi­tant and slow­ness in build­ing in­fra­struc­ture (some­times it takes a few months to pro­cure hard­ware in­fra­struc­ture) to ad­dress the grow­ing busi­ness needs. As far as mar­ket clas­si­fi­ca­tion is con­cerned, it is mostly di­vided be­tween Tier-3 and Tier-4 dat­a­cen­ters as busi­ness seek high up­time, most busi­ness would pre­fer a Tier-4 dat­a­cen­ters as they pro­vide near zero down­time.

What is your com­pany’s play in the Dat­a­cen­ter mar­ket?

CtrlS is In­dia’s 1st and Asia’s largest Tier-4 dat­a­cen­ter provider. We have Tier-4 dat­a­cen­ter fa­cil­i­ties across Mumbai, Noida and Hy­der­abad. Our Ban­ga­lore fa­cil­ity would be op­er­a­tional soon. We are soon an­nounc­ing our sec­ond Hy­der­abad dat­a­cen­ter fa­cil­ity as well. Be­sides this, we op­er­ate a Tier-3 dat­a­cen­ter in Chen­nai – this is a joint ven­ture be­tween CtrlS and BNSL. We con­tinue to en­able For­tune 100 Global MNCs, Banks, Pay­ment Gate­ways, Tele­com, IT/ITeS com­pa­nies, Man­u­fac­tur­ing com­pa­nies and Ecom­merce play­ers among oth­ers in our dat­a­cen­ter fa­cil­i­ties. We pro­vide in­dus­try best up­time SLA of 99.995%, low­est PUE of 1.42, car­rier neu­tral­ity, ro­bust se­cu­rity, and pol­lu­tion free air in the dat­a­cen­ter to avoid cor­ro­sion of hard­ware and earth­quake and flood proof fa­cil­i­ties.

Our focus is on en­abling mis­sion crit­i­cal ap­pli­ca­tions with near zero down­time backed by in­dus­try’s high­est SLA of 99.995%, low­est PUE sup­ported by Car­rier-Neu­tral­ity, low la­tency which is key for busi­ness ap­pli­ca­tions per­for­mance. We have a 24/7 mon­i­tor­ing and man­aged ser­vices team to sup­port our cus­tomers who host their in­fra­struc­ture in our dat­a­cen­ters.

If you were to wear a hat of a con­sul­tant - what ac­cord­ing to you are some the key things a CIO should look be­fore mov­ing his IT as­sets to a Dat­a­cen­ter?

To my mind (as a CIO), need for seam­less avail­abil­ity of in­fra­struc­ture, quick scal­a­bil­ity of in­fra­struc­ture to sup­port busi­ness goals would be the ma­jor driv­ers for mov­ing IT as­sets to a dat­a­cen­ter.

—SRID­HAR PIN­NA­PUREDDY Founder & CEO CtrlS Dat­a­cen­ters

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