IOT in the light of ‘Right to Pri­vacy’

Dataquest - - OM TECH - Onkar Sharma onkars@ cy­ber­me­dia. co. in Onkar Sharma Ex­ec­u­tive Ed­i­tor

The In­ter­net of things (IoT) adds a whole new di­men­sion to hu­man life as it em­pow­ers us with more in­for­ma­tion in re­al­time and helps us lead an un­in­ter­rupted life by tak­ing care of the re­dun­dan­cies. But we must an­a­lyze the true im­por­tance of IoT in In­dian con­di­tions.

To har­ness its true prow­ess, the re­quire­ments of lo­cal con­sumers can­not and must not be over­looked. Global ex­am­ples are a good start­ing point but not the best way for­ward. Ge­o­graphic and cul­tural chal­lenges set the In­dian mar­ket to­tally apart, which means the us­age and out­come of IoT might be slightly dif­fer­ent in In­dia than we’ve been wit­ness­ing in mar­kets such as the US and UK. But it does not twist the ba­sic fact that IoT can trans­form hu­man lives and busi­nesses. It’s a truth uni­ver­sally ac­knowl­edged.

Fur­ther­more, the true course for IoT adop­tion in In­dia will be de­ter­mined by two ma­jor fac­tors. First, the mar­ket con­di­tions and readi­ness of or­ga­ni­za­tions/ con­sumers to ab­sorb IoT solutions will set the course. And this has be­gun to hap­pen in small pock­ets. But the big­gest challenge which IoT so­lu­tion providers will face is from the Supreme Court of In­dia’s rul­ing on the ‘Right to Pri­vacy’ which makes ‘Pri­vacy’ a fun­da­men­tal right. As long as this rul­ing did not ex­ist, so­lu­tion providers had the lib­erty to de­fine ‘pri­vacy’ as they wished. But it is no longer a pre­rog­a­tive. They must ap­pre­ci­ate con­sumers’ ‘pri­vacy’ or face se­vere con­se­quences.

Com­pli­ance to ‘right to pri­vacy’ might im­pact the IoT adop­tion in In­dia. Nev­er­the­less, it will be short term phe­nom­ena. Most ex­perts whom we have spo­ken to be­lieve that com­pli­ance will fur­ther boost consumer trust in IoT solutions. The Supreme Court of In­dia’s rul­ing brings In­dian mar­ket in line with that of the Euro­pean Union where GDPR (Gen­eral Data Pro­tec­tion Reg­u­la­tion) is go­ing to be in ef­fect in less than a year. Hence IoT so­lu­tion providers, who suc­cess­fully be­come com­pli­ant to ‘right to pri­vacy’ will have the ad­van­tage to cater to the EU mar­ket.

In essence, it is just the beginning for IoT adop­tion in In­dia. With solutions de­vel­oped for In­dian con­sumers and se­cu­rity added to them, con­sumers (en­ter­prise or other­wise) will bet big on them.

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