ANKUSH KAURA........................

CIO, DCM Shriram

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oing Dig­i­tal - what does it mean to you and your or­ga­ni­za­tion?

The word Dig­i­tal car­ries dif­fer­ent con­no­ta­tion and con­text to dif­fer­ent com­pa­nies and in­di­vid­u­als. Some per­ceive it as a medium to ad­dress a spe­cific busi­ness prob­lem and some may see it as a new way of work­ing that is more ag­ile, in­tel­li­gent, au­to­mated and self-in­tu­itive. Dig­i­tal for us means build­ing a dig­i­tal cul­ture that en­ables our busi­nesses to run more ef­fi­ciently. This in­volves en­hanced pro­duc­tiv­ity right from our em­ploy­ees to our end state happy cus­tomer. In nut­shell it cov­ers: Im­prov­ing cus­tomer ex­pe­ri­ence and en­gage­ment Driv­ing In­no­va­tion En­abling in­tel­li­gent Busi­ness de­ci­sion mak­ing In­creased ef­fi­ciency Trans­form­ing busi­ness pro­cesses and mod­els

What is your Dig­i­tal Trans­for­ma­tion plan, strat­egy and the de­liv­er­ables you ex­pect or are al­ready com­ing in?

Dig­i­tal Strat­egy has to be de­signed in con­junc­tion with the tar­get busi­ness out­comes that an or­ga­ni­za­tion would ex­pect at the end of the day. We have po­si­tioned our Dig­i­tal Strat­egy around the fol­low­ing de­sired trans­for­ma­tion ob­jec­tives: En­hanc­ing cus­tomer and end-user ex­pe­ri­ence to im­prove loy­alty, rev­enues, pro­duc­tiv­ity and re­ten­tion Trans­form­ing busi­ness pro­cesses to re­duce costs, im­prove pro­duc­tiv­ity and in­te­grate our busi­ness part­ners Run on­line and Real-time Op­ti­miz­ing in­fra­struc­ture and op­er­a­tions to im­prove agility, flex­i­bil­ity, and cost-ef­fec­tive­ness Deriv­ing in­sights from an­a­lyt­ics to make bet­ter de­ci­sions, im­prove ef­fi­cien­cies and gain com­pet­i­tive ad­van­tage Ad­di­tion­ally, an or­ga­ni­za­tion has taken sev­eral ini­tia­tives on all these fronts that in­clude: Re­designed the busi­ness pro­cesses em­bed­ding an out­side in view Up­graded our back­end core SAP sys­tem to most con­tem­po­rary plat­form i.e. S4HANA De­vel­oped Or­ga­ni­za­tion spe­cific Cloud Strat­egy En­hanc­ing Cus­tomer ex­pe­ri­ence through Cus­tomerCen­tric so­lu­tions Cre­at­ing an Ag­ile and adap­tive IT en­vi­ron­ment through en­ter­prise-wide Mo­bile Ex­plor­ing av­enues for new gen tech­nol­ogy in­ter­ven­tions like IOT & Ma­chine learn­ing to lever­age our busi­ness out­comes

DIG­I­TAL FOR US MEANS BUILD­ING A DIG­I­TAL CUL­TURE THAT EN­ABLES OUR BUSI­NESSES TO RUN MORE EF­FI­CIENTLY

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