ASHOK JADE

CIO, Shalimar Paints

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With a cen­tury-old legacy and rich her­itage, Shalimar Paints is In­dia’s iconic paint-maker. Es­tab­lished in 1902, the coun­try’s first paint com­pany is a pi­o­neer in the field of paints and coat­ings

oing Dig­i­tal - what does it mean to you and your or­gan­i­sa­tion?

If we ask this ques­tion as much mul­ti­ple times and as to many peo­ple, I am sure that many dif­fer­ent fla­vor of the an­swer will come. Few may ex­plain why should we go dig­i­tal rather than defin­ing what is dig­i­tal. Any­way, lets look at - What the cus­tomer ex­pects – Easy, Faster, Sim­pler and In­no­va­tive so­lu­tion, prod­uct and ser­vices.So, for us, Go­ing Dig­i­tal means, trans­form­ing the or­gan­i­sa­tion across pro­cesses, prod­uct and ser­vices, mak­ing it sim­pler, faster, eas­ier and more and more in­no­va­tive us­ing cut­ting age tech­nolo­gies. En­gage cus­tomers, ven­dors, em­ployese through tech­nol­ogy and usher in a com­pet­i­tive ad­van­tage for busi­ness growth.

What is your Dig­i­tal Trans­for­ma­tion plan, strat­egy and the de­liv­er­able you ex­pect or al­ready com­ing in?

Shalimar Paints has al­ready started its dig­i­tal jour­ney. As this is a jour­ney, so will con­tinue for years. We have team of peo­ple from var­i­ous func­tions like IT, Ser­vice, Sales, SC who do reg­u­lar re­view and study of pro­cesses, prod­uct and ser­vices and pro­pose how it can be sim­pli­fied. Once this team is ready with their pro­posal, IT team will take next step of dig­i­ti­za­tion. The tar­get is fixed – ei­ther it should be sim­pli­fi­ca­tion or in­no­va­tion. We have launched our Mo­bile Plat­form for our Sales Team called “Em­power” We have launched Mo­bil­ity Plat­form called “Sam­vaad” for our Deal­ers and Dis­trib­u­tors. We have launched our An­a­lyt­ics Plat­form called “Rapid” We have launched our multi-chan­nel in­te­grated In­flu­encer Man­age­ment plat­form called “Band­han” for our Painters and Con­trac­tors. These ini­tia­tives are help­ing our own em­ploy­ees, our deal­ers and dis­trib­u­tors, Painters and Con­trac­tors, Ven­dors and Part­ners.

FOR US, GO­ING DIG­I­TAL MEANS, TRANS­FORM­ING THE OR­GAN­I­SA­TION ACROSS PRO­CESSES

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