Think Dig­i­tal. Think Plat­form. Do Plat­for­ma­tion

How to build fu­tur­eready plat­forms for dig­i­tal trans­for­ma­tion with speed and at scale

Dataquest - - DIGITAL PLATFORMS -

The set of ‘ born dig­i­tal’ com­pa­nies such as Uber, Ama­zon, AirBnB, Alibaba have pro­vided les­sons in dig­i­tal dis­rup­tion to the rest of the world. We live in the dig­i­tal world where mar­ket dis­rupters are de­vel­op­ing plat­forms that fa­cil­i­tate ex­change be­tween the cus­tomers and mak­ers, part­ners or even peers, re­shap­ing in­dus­tries into in­ter­con­nected ecosys­tems.

Dig­i­tal dis­rup­tion makes scale in­con­se­quen­tial, it turns as­sets into li­a­bil­i­ties or at best makes them ir­rel­e­vant, it turns cus­tomer loy­als into in­fi­dels, it up­turns ev­ery value equa­tion on its head. These are truths that we have seen play out in the last few years.

THE COM­PLEX­I­TIES OF DIG­I­TAL TRANS­FOR­MA­TION

Dig­i­tal trans­for­ma­tion is a com­plex process; it is an ur­gent and in­escapable jour­ney but with­out a clear roadmap or def­i­nite des­ti­na­tion.

But a re­cent Tech Pro Re­search sur­vey re­veals that only 20% of sur­vey re­spon­dents said they have a for­mal dig­i­tal trans­for­ma­tion plan in place, an­other 60% said they were ac­tively de­vel­op­ing one. This means that a ma­jor­ity of or­ga­ni­za­tions are still grap­pling with their dig­i­tal trans­for­ma­tion roadmap.

With the es­ca­lat­ing pres­sure to adopt dig­i­tal strate­gies comes the need to de­velop a thor­ough un­der­stand­ing of what the trans­for­ma­tion en­tails, along with its ben­e­fits, pit­falls, and how well it’s suc­ceed­ing (or not) for other or­ga­ni­za­tions and in­dus­tries.

De­spite the money spent and re­sources al­lo­cated to­ward dig­i­tal trans­for­ma­tion, most ef­forts are

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