CIO, Saf­ex­press

Dataquest - - CONTENTS -

oing Dig­i­tal - what does it mean to you and your or­ga­ni­za­tion?

Go­ing dig­i­tal is a key strat­egy that forms the core of our busi­ness model driven by the need of mod­ern en­ter­prise to be nim­ble and pro­vide an ac­cel­er­ated pace of prod­uct and ser­vice in­no­va­tion and dras­ti­cally re­duced prod­uct/ser­vice life­cy­cles from the in­cep­tion of an idea to the de­vel­op­ment of the fi­nal pro­to­type. Our dig­i­tal trans­for­ma­tion strat­egy is cen­tered around the 5 pil­lars of ‘CAMSS’ – Cloud, An­a­lyt­ics, Mo­bile, So­cial, and Se­cu­rity.

Tech­nol­ogy plays a very crit­i­cal role in lo­gis­tics space and has al­ways been a key fo­cus area in all our strate­gic busi­ness de­ci­sion mak­ing and core op­er­a­tions which form the back­bone of any lo­gis­tics com­pany. Since we have em­barked on this jour­ney quite some­time back we are al­ready reap­ing the ben­e­fits of some of our Dig­i­tal ini­tia­tives in the form of cost sav­ings, im­proved ef­fi­cien­cies, bet­ter cus­tomer sat­is­fac­tion, re­duc­ing in num­ber of claims etc

What is your Dig­i­tal Trans­for­ma­tion plan, strat­egy and the de­liv­er­ables you ex­pect or are al­ready com­ing in?

Our dig­i­tal trans­for­ma­tion plan looks at dig­i­tal­iza­tion holis­ti­cally across the en­tire busi­ness which in­cludes our em­ploy­ees, cus­tomers and part­ner ecosys­tems. Tech­nol­ogy ini­tia­tives are cen­tered around the 5 pil­lars of ‘CAMSS’ with fo­cus on dif­fer­ent in­ter­nal busi­ness ver­ti­cals. Our Dig­i­tal strat­egy is cen­tered around re­duc­ing hu­man in­ter­ven­tion wher­ever pos­si­ble to help cut down on de­liv­ery han­dling time­lines and re­duc­ing in­ter­city tran­sit times and en­sur­ing vis­i­bil­ity into the goods at all times. We use in-house IOT plat­form built around GPS data and con­nected de­vices in­clud­ing the bar­code scan­ners etc to pre­dic­tive is­sues and de­tect fraud and thefts dur­ing goods move­ment. Our en­ter­prise BI (busi­ness in­tel­li­gence) plat­forms now pro­vide us with a 360-de­gree view of our en­tire busi­ness.

We are work­ing on few cut­ting-edge ML and AI uses cases around im­age recog­ni­tion to de­tect seal break­ages, tam­pered ‘Saf­ex­press’ lo­gos and dirty ve­hi­cle ex­te­ri­ors that im­pact our brand­ing.

We have dig­i­tal­ized most of the op­er­a­tions pro­cesses and have built an app called ‘Green App’ which has brought some of our core ERP pro­cesses on a mo­bile plat­form and re­sulted in huge op­er­a­tions ef­fi­ciency gains in the range of 30%.


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