PINKESH AMBAVAT

CTO, CRIF High­mark

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CRIF High Mark is In­dia’ s only cr edit in­for­ma­tion bureau cater­ing to all borr ower seg­ments – MSME and Com­mer cial borr ow­ers, Re­tail con­sumers, Mi­cro­fi­nance bor­row­ers

oing Dig­i­tal - what does it mean to you and your or­ga­ni­za­tion?

Our busi­ness hinges around be­ing dig­i­tal. We help our clients – banks and NBFCs – be­come more dig­i­tal in their lend­ing and risk as­sess­ment process by pro­vid­ing them with real-time ac­cess to data such as credit scores, KYC in­for­ma­tion etc and by help­ing them au­to­mate credit man­age­ment de­ci­sions with the use of ad­vanced an­a­lyt­ics and easy-touse soft­ware so­lu­tions.

In the cur­rent age of fi­nance trans­for­ma­tion; dig­i­tal Cus­tomer Ex­pe­ri­ence al­ready the fron­tier for credit man­age­ment. We of­fer unique prod­ucts that can as­sist in part of the dig­i­tal credit orig­i­na­tions process across mul­ti­chan­nel strat­egy.

For some, dig­i­tal is an ap­proach to­ward com­mu­ni­ca­tion with con­sumers. To oth­ers still, it is the be­lief that any­thing that can be dig­i­tal, should be dig­i­tal. How­ever, I be­lieve that dig­i­tal refers to a pro­ce­dure, a way of do­ing things. It sub­sumes all of the tac­tics, the tools, the strate­gies un­der one ban­ner and plants as an im­per­a­tive the need for bet­ter pro­cesses, to take risks, to ex­per­i­ment, and to con­stantly check-in with the con­sumer.

Dig­i­tal IT is char­ac­ter­ized by a pro­gres­sive de­liv­ery ap­proach where cross-func­tional tech teams gather and im­prove upon ex­ist­ing pro­cesses and soft­ware sys­tems in or­der to as­sid­u­ously re­lease new soft­ware fea­tures in a swift man­ner.

What is your Dig­i­tal Trans­for­ma­tion plan, strat­egy and the de­liv­er­ables you ex­pect or are al­ready com­ing in?

Apart from what we do for our clients, we are also con­stantly work­ing on trans­form­ing our com­pany’s in­ter­nal ac­tiv­i­ties to more dig­i­tal. Last year, we trans­formed our in­ter­nal pro­cesses for client man­age­ment, ac­count­ing, and ticket han­dling. We use dig­i­tal means to man­age our sales, mar­ket­ing, and so­cial me­dia ac­tiv­i­ties.

Some of the ac­tiv­i­ties which we are work­ing on to make more dig­i­tal this year are– use of big data in­fra­struc­ture to get more use­ful in­sights much quickly from mas­sive data that we man­age, chat­bot to pro­vide en­hanced ser­vice ex­pe­ri­ence to our clients, sim­pli­fied tools for our data sci­en­tists etc.

WE ARE TRY­ING TO BRIDGE THE GAPS BE­TWEEN USERS AND SER­VICES BY PRO­VID­ING IN­NO­VA­TIVE SO­LU­TIONS OR TO BE PRE­CISE “BY BE­ING DIG­I­TAL”

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