SARBANI BHATIA

Sr. Vice Pres­i­dent, IT, Ja­gran Prakashan

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y take on Dig­i­tal…

Go­ing Dig­i­tal means IT grows be­yond busi­ness,as usual. It is not a des­ti­na­tion or a goal, but an on­go­ing jour­ney that evolves along the way. While en­sur­ing core op­er­a­tions are in place, a new pro­gres­sive vi­sion is en­vis­aged and a long term tech­nol­ogy roadmap is de­fined for the en­ter­prise tak­ing into con­sid­er­a­tion cus­tomer requirements and busi­ness goals on the one hand, and un­der­stand­ing emerg­ing tech­nol­ogy trends, new prod­ucts and ser­vices be­ing of­fered, on the other. It im­plies a smooth tran­si­tion and change in cul­ture and mind­set all across the or­gan­i­sa­tion rather than iso­lated and dis­parate tech­nol­ogy ini­tia­tives.

It would in­clude:

Build­ing an ag­ile in­fra­struc­ture which al­lows seam­less in­te­gra­tion of plat­forms, de­vices, sys­tems, pro­cesses and peo­ple Re-vis­it­ing of ex­isit­ing busi­ness pro­cesses to de­sign end-to-end real time, ef­fi­cient, dy­namic and wellaligned work­flows Break­ing func­tional si­los in the or­gan­i­sa­tion and fos­ter­ing Cross-func­tional col­lab­o­ra­tion Us­ing ac­tion­able in­sights through An­a­lyt­ics and Datadriven de­ci­sion mak­ing across the or­gan­i­sa­tion Max­imis­ing Busi­ness Out­comes by lever­ag­ing the ben­e­fits of the lat­est tech­nolo­gies which can be im­ple­mented in the en­ter­prise such as AI, Ro­bot­ics, IOT, Cloud et al.

What is your Dig­i­tal Trans­for­ma­tion plan, strat­egy and the de­liv­er­ables you ex­pect or al­ready com­ing in?

At Ja­gran Prakashan, we have cre­ated an ecosys­tem that drives the dig­i­tal trans­for­ma­tion with a clear pur­pose and vi­sion. Pur­su­ing op­por­tu­ni­ties pre­sented by the dig­i­tal trans­for­ma­tion process is a chal­lenge which is be­ing met with great en­thu­si­asm by IT as it gets to play a big­ger,wider and more prom­i­nent role. A Tech­nol­ogy plat­form that uni­fies func­tions, peo­ple, pro­cesses and de­vices pro­vides an in­tu­itive, self-ser­viced and col­lab­o­ra­tive in­ter­face.Or­gan­i­sa­tional si­los are get­ting evened out. IT and Mar­ket­ing have formed a work­ing al­liance to de­liver mean­ing­ful so­lu­tions for cus­tomer en­gage­ment and rev­enue en­hance­ment. On­line work­lows are seam­lessly in­te­grated and are ac­ces­si­ble round the clock from any­where, with­out any lim­i­ta­tion on de­vice or us­age.

DIG­I­TAL IS NOT A DES­TI­NA­TION OR A GOAL, BUT AN ON­GO­ING JOUR­NEY

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