SHIV SHANKAR DATTA

Head – In­for­ma­tion & Com­mu­ni­ca­tion Tech­nol­ogy, FCA (Fiat Chrysler) In­dia Au­to­mo­biles

Dataquest - - CONTENTS -

Fiat Chrysler Au­to­mo­biles N.V. (ab­bre­vi­ated as FCA) is an Ital­ian-Amer­i­can cor­po­ra­tion and cur­rently the world’s eighth largest au­tomaker. The group was es­tab­lished in late 2014 by merg­ing Fiat and Chrysler into a new hold­ing com­pany, Fiat Chrysler Au­to­mo­biles has man­u­fac­tur­ing fa­cil­i­ties in In­dia

n-Go­ing Dig­i­tal

Go­ing Dig­i­tal for me is – en­abling the flow of the right Data in the right time at the right place in the right for­mat - seam­lessly, across plat­forms with min­i­mal ef­fort - en­abling the busi­ness to reach cus­tomers to sat­isfy their needs.

The Dig­i­tal Trans­for­ma­tion plan, strat­egy, and the de­liv­er­ables

We have al­ready con­sol­i­dated all our data sources to en­able data flow across var­i­ous dig­i­tal and soft­ware plat­forms. Now the chal­lenge be­fore us is im­prov­ing upon it. We have iden­ti­fied 3 ar­eas of im­prove­ment :

n En­abling faster turn­around time: be­cause of the pres­ence of the legacy sys­tems and pro­pri­etary sys­tems, in the chain of the var­i­ous plat­forms in­volved in the in­for­ma­tion flow within the or­ga­ni­za­tion, in many cases, the data flow is in batch which in­crease the time re­quired for de­liv­er­ing data to the right busi­ness team to take ac­tion. Our tar­get is to look at those ar­eas and make it real time or near real time data move­ment.

n Bet­ter Han­dling Un­struc­tured Data: Mostly, So­cial Me­dia data is un­struc­tured in na­ture. We know we can take great value out of it but we are not. We would be look­ing at ways to im­prove upon the in­te­gra­tion of So­cial Me­dia data in the much ef­fi­cient way. n Next Level Dash­board/ An­a­lyt­ics: Our present Dash­board/An­a­lyt­ics is more re­ac­tive in na­ture. Busi­ness en­vis­ages an out­come and we en­able the same. Very rare is when we cre­ate real “WOW” by de­liv­er­ing some­thing which busi­ness has never thought !! We plan to take 2 step ap­proach to im­prove upon this – con­nect­ing more data sources from other plat­forms & for­mats to the data ware­house so as to en­able the sys­tem to give the busi­ness view from ev­ery an­gle. Im­prov­ing Dash­board/ An­a­lyt­ics tech­nol­ogy plat­form to make it – much faster, easy to op­er­ate, equally sim­ple in any plat­form.

BUSI­NESS EN­VIS­AGES AN OUT­COME AND WE EN­ABLE THE SAME

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