SHIV SHANKAR DATTA
Head – Information & Communication Technology, FCA (Fiat Chrysler) India Automobiles
Fiat Chrysler Automobiles N.V. (abbreviated as FCA) is an Italian-American corporation and currently the world’s eighth largest automaker. The group was established in late 2014 by merging Fiat and Chrysler into a new holding company, Fiat Chrysler Automobiles has manufacturing facilities in India
Going Digital for me is – enabling the flow of the right Data in the right time at the right place in the right format - seamlessly, across platforms with minimal effort - enabling the business to reach customers to satisfy their needs.
The Digital Transformation plan, strategy, and the deliverables
We have already consolidated all our data sources to enable data flow across various digital and software platforms. Now the challenge before us is improving upon it. We have identified 3 areas of improvement :
n Enabling faster turnaround time: because of the presence of the legacy systems and proprietary systems, in the chain of the various platforms involved in the information flow within the organization, in many cases, the data flow is in batch which increase the time required for delivering data to the right business team to take action. Our target is to look at those areas and make it real time or near real time data movement.
n Better Handling Unstructured Data: Mostly, Social Media data is unstructured in nature. We know we can take great value out of it but we are not. We would be looking at ways to improve upon the integration of Social Media data in the much efficient way. n Next Level Dashboard/ Analytics: Our present Dashboard/Analytics is more reactive in nature. Business envisages an outcome and we enable the same. Very rare is when we create real “WOW” by delivering something which business has never thought !! We plan to take 2 step approach to improve upon this – connecting more data sources from other platforms & formats to the data warehouse so as to enable the system to give the business view from every angle. Improving Dashboard/ Analytics technology platform to make it – much faster, easy to operate, equally simple in any platform.
BUSINESS ENVISAGES AN OUTCOME AND WE ENABLE THE SAME