Divi­sional Vice Pres­i­dent – IT, United Brew­eries

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hat does it mean to you and your or­ga­ni­za­tion?

Go­ing Dig­i­tal ac­cord­ing to me is the abil­ity of the or­ga­ni­za­tion to be able to lever­age the dig­i­tal tools and tech­nolo­gies and bring about an im­pact­ful change in the way busi­ness is con­ducted. While ev­ery or­ga­ni­za­tion has the op­por­tu­nity to lever­age dig­i­tal tools and tech­nolo­gies, the im­pact on the busi­ness and trans­for­ma­tion ca­pa­bil­i­ties varies de­pend­ing on the in­dus­try and the eco­nomic en­vi­ron­ment the or­ga­ni­za­tion is op­er­at­ing. The busi­ness is un­der the purview of the state gov­ern­ment and re­quires nu­mer­ous doc­u­men­ta­tion for the move­ment of goods within the State as well as out­side the state.

What is your Dig­i­tal Trans­for­ma­tion plan, strat­egy and the de­liv­er­ables you ex­pect or al­ready com­ing in?

We have over the last cou­ple of years lever­aged Dig­i­tal tools and tech­nolo­gies very ef­fec­tively to dig­i­tize var­i­ous busi­ness pro­cesses to im­prove ef­fi­cien­cies and at the same time gain com­pet­i­tive ad­van­tages. One of the first dig­i­tal ini­tia­tives that were rolled out was RFID based keg track­ing sys­tem. Ev­ery keg was tagged with RFID tags and its en­tire move­ment across the sup­ply chain from the brew­ery to the dis­tri­bu­tion points and thereon to the bars and fi­nally re­turn to the brew­ery is recorded in the sys­tem. The sys­tem helped im­prove the turn­around time of kegs thereby in­creas­ing the avail­abil­ity of kegs for dis­tri­bu­tion which in turn helped im­prove the en­tire sup­ply chain. The sys­tem helped to keep track of the keg in­ven­tory on a real-time ba­sis at all lo­ca­tions and the dis­tri­bu­tion team had clear vis­i­bil­ity of the en­tire sup­ply chain. This helped im­prove the over­all sup­ply chain plan­ning and ex­e­cu­tion.

The dig­i­tal sen­sory eval­u­a­tion sys­tem was an­other ini­tia­tive that was un­der­taken that in­volved dig­i­ti­za­tion of the com­plete Sen­sory Eval­u­a­tion pro­cesses and records. The sen­sory Eval­u­a­tion sys­tem is a struc­tured process de­fined for the tast­ing of beer sam­ples be­fore the prod­uct is re­leased in the mar­ket. Im­ple­men­ta­tion of this sys­tem helped stan­dard­ize the com­plete Beer Sen­sory Eval­u­a­tion process across all brew­eries. The struc­tured process dis­ci­pline man­dated by the sys­tem im­proved the over­all ef­fi­ciency of the tast­ing process. The sys­tem saved a con­sid­er­able amount of time spent on com­pil­ing of tast­ing re­sults for fur­ther anal­y­sis.


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