RITU MADBHAVI,

CIO, FCB In­dia

Dataquest - - CONTENTS -

GO­ING DIG­I­TAL MEANS TAK­ING THE DIG­I­TAL FIRST AP­PROACH TO OUR PLAN­NING AND CRE­ATIVE THINK­ING

oing Dig­i­tal - what does it mean to you and your or­ga­ni­za­tion?

Go­ing dig­i­tal means tak­ing the dig­i­tal first ap­proach to our plan­ning and cre­ative think­ing. Build­ing a Cre­ative Cus­tomer Agency in a con­nected World by bring­ing to­gether big ideas, Tech­nol­ogy and data to cre­ate com­pelling per­sonal ex­pe­ri­ences that help win more cus­tomers and make them more valu­able.

What is your Dig­i­tal Trans­for­ma­tion plan, strat­egy and the de­liv­er­ables you ex­pect or al­ready com­ing in?

We need more Peo­ple do­ing dig­i­tal. The aim is for a pa­per­less en­vi­ron­ment with ac­cess to all cor­po­rate apps a data any­time any­where from any de­vice. Em­ploy­ees need to be able to ac­cess any info, do any op­er­a­tion with­out hav­ing to run to the sup­port de­part­ments, which we have achieved by au­tomat­ing all the work­flows, pro­cesses and hav­ing a state of art dig­i­tal as­set man­age­ment sys­tem. We were among the pi­o­neers in the in­dus­try to move our en­tire pro­duc­tion en­vi­ron­ment to the cloud. We are cur­rently look­ing at de­ploy­ing LMS, chatbots and cog­ni­tive an­a­lyt­ics among other dig­i­tal ini­tia­tives

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