PC

This year, the com­mer­cial ship­ments de­clined by 4%, record­ing a to­tal vol­ume of 4.76 mil­lion units, as the year did not see any large-scale spe­cial projects

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The over­all mar­ket saw good mo­men­tum in Q1-2018 due to sta­ble con­sumer spending and the ex­e­cu­tion of spe­cial projects. How­ever, the mar­ket wit­nessed chal­lenges in the sub­se­quent quar­ters in both con­sumer and com­mer­cial seg­ment ow­ing to the ag­gres­sive stock­ing of in­ven­tory, drop in demand and im­pact of pro­ces­sor short­ages, says IDC. “All-in-One, Ul­trasmall and small desk­tops saw a com­bined growth of 23% YoY, while con­vert­ibles and ul­traslim note­books ob­served a cu­mu­la­tive growth of 75% YoY. Trac­tion to­wards ex­cit­ing new cat­e­gories such as branded gam­ing note­books con­tin­ued clock­ing a growth of 123% YoY. Gam­ing and new form fac­tors have been driv­ing the growth of the pre­mium mar­ket seg­ment in this year,” says Re­search Man­ager, IPDS & PCD, IDC India.

Con­sumer Note­book ship­ments saw a growth of 0.7% over last year ow­ing to in­crease in demand for grow­ing cat­e­gories like gam­ing and ul­traslim note­books, thereby com­mand­ing a share of 82% out of the over­all con­sumer PC mar­ket while Con­sumer desk­tops saw an an­nual de­cline of 10.2% due to the weak­en­ing con­tri­bu­tion of the un­branded desk­tops.

This year, the com­mer­cial ship­ments de­clined by 4%, record­ing a to­tal vol­ume of 4.76 mil­lion units, as the year did not see any large-scale spe­cial projects in the ed­u­ca­tion seg­ment. Large and Very Large busi­nesses saw a to­tal growth of 17.6% YoY. Com­pa­nies in IT/ITES and BFSI have been driv­ing the spending in the En­ter­prise seg­ment. Con­sumer PC mar­ket reg­is­tered an over­all ship­ment of 0.91 mil­lion units in 2018Q4, which is a 25.7 % de­cline over last year, ac­cord­ing to IDC. The de­cline in the seg­ment was a re­sult of the ex­cess in­ven­tory be­ing car­ried for­ward from 2018Q3 ow­ing to a drop in fes­tive buy­ing from con­sumers, ag­gra­vated fur­ther by chan­nel part­ner is­sues across the coun­try.

The over­all com­mer­cial PC mar­ket recorded a to­tal ship­ment of 1.08 mil­lion units in 2018Q4, a de­cline of 22.1 % over last year. The drop is largely at­trib­uted to the slug­gish demand from the SMB seg­ment

ow­ing to credit un­cer­tainty and lack of ex­e­cu­tion of large spe­cial projects. More­over, chal­lenges in ful­fill­ing en­ter­prise or­ders due to pro­ces­sor short­ages also ac­counted for the drop in com­mer­cial volumes.

Top 3 Com­pany Highlights: HP Inc.

HP Inc. led the over­all In­dian tra­di­tional PC mar­ket with a 31.0% share in 2018 and recorded a YoY ship­ment growth of 0.6%. The ven­dor has main­tained its dom­i­nance in the con­sumer PC mar­ket in 2018, grow­ing 5.6% YoY due to con­tin­u­ous en­gage­ment with chan­nel com­mu­nity and pen­e­tra­tion across Tier 2 and Tier 3 states to in­crease foot­print and build brand aware­ness. The ven­dor led the com­mer­cial seg­ment in 2018 with key strate­gic wins in en­ter­prise ac­counts in IT/ITES ver­ti­cal but reg­is­tered a de­cline of 3.9% in ship­ments YoY as the ven­dor was not able to ex­e­cute high-vol­ume spe­cial projects in the pub­lic sec­tor seg­ment.

Dell Inc.

Dell re­mained se­cond with a 23% share in 2018 but wit­nessed a soft de­cline YoY in ship­ments by 0.2% in the over­all tra­di­tional PC mar­ket. In the con­sumer mar­ket, Dell Inc. was down by 11.5% YoY ow­ing to chal­lenges within the chan­nel to­wards Q2 and Q3 in 2018. The ven­dor recorded a growth of 10.6% YoY in the com­mer­cial seg­ment, driven by the refresh in en­ter­prise demand and strong po­si­tion­ing within global ac­counts across the large and very large busi­ness.

Len­ovo

Len­ovo held the third po­si­tion with a 20.6 % mar­ket share in the over­all India tra­di­tional PC mar­ket in 2018, which is a mar­ginal de­cline of 1.3% in ship­ments YoY. The con­sumer PC busi­ness grew by 17.0% YoY in 2018 as the com­pany ag­gres­sively cap­tured con­sumer mind­share in the ul­traslim note­book cat­e­gory and con­tin­ued with on­line chan­nel fo­cus and re­gional ex­clu­sive store pen­e­tra­tion. Len­ovo’s com­mer­cial seg­ment dropped by 13.3 % YoY in the year as the com­pany did not wit­ness the ex­e­cu­tion of large manifesto projects. How­ever, the com­pany saw strong growth in the En­ter­prise and SMB seg­ments.

The mar­ket wit­nessed chal­lenges ow­ing to the ag­gres­sive stock­ing of in­ven­tory, drop in demand and im­pact of pro­ces­sor short­ages, says IDC

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