The Modis, who stay in Dadar, have been DNA subscribers from the day the paper was launched. “We have been subscribing to a Gujarati newspaper and less regularly, to an English newspaper. When DNA announced its launch, we decided to buy it since it offered new features like DNA Academy, DNA Money and Bollywood happenings apart from the regular news. We were also keen to buy the newspaper as it was new. We found the subscription rates quite competitive,” said Maya Modi, a housewife. While Maya keenly follows DNA Academy, her husband Nitin who trades in shares finds the news and information in DNA Money very useful. Their daughter who is in Std X reads the DNA Academy. “I like the regular columns. I have found the DNA Positive column very helpful,” said Maya Modi.