HM Panchal,

DNA (Daily News & Analysis) Mumbai Edition - - FRONT PAGE -

HM Panchal’s de­ci­sion to opt for DNA was sim­i­lar to that of few other sub­scribers. “We opted for some­thing that pro­vides for crisp news sto­ries in­stead of a bulky news pa­per that one can­not read. We wanted a pa­per that we can fin­ish read­ing in 15 to 20 min­utes and the DNA fits the bill,” said Panchal, 44-yearold man­age­ment pro­fes­sional.

He finds the Money sec­tion ap­peal­ing. “Since I am into busi­ness, I re­quire to have a pink pa­per but Money sup­ple­ments for it. The pa­per is sleek and easy read­ing,” he added.

Of the changes the pa­per has made over the years, Panchal has liked the lay­out changes. “I also like to read po­lit­i­cal sto­ries in the pa­per, par­tic­u­larly the anal­y­sis,” he said.

Panchal wants to see some changes in the pa­per. “I would like to see ads that ben­e­fit read­ers like in­form­ing us about the sales. The pa­per should also get back the Ya! sec­tion which was pop­u­lar with chil­dren and they would have been ha­bit­u­ated to read the pa­per,” he added.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.