HM Panchal’s decision to opt for DNA was similar to that of few other subscribers. “We opted for something that provides for crisp news stories instead of a bulky news paper that one cannot read. We wanted a paper that we can finish reading in 15 to 20 minutes and the DNA fits the bill,” said Panchal, 44-yearold management professional.
He finds the Money section appealing. “Since I am into business, I require to have a pink paper but Money supplements for it. The paper is sleek and easy reading,” he added.
Of the changes the paper has made over the years, Panchal has liked the layout changes. “I also like to read political stories in the paper, particularly the analysis,” he said.
Panchal wants to see some changes in the paper. “I would like to see ads that benefit readers like informing us about the sales. The paper should also get back the Ya! section which was popular with children and they would have been habituated to read the paper,” he added.