The Sathes,

DNA (Daily News & Analysis) Mumbai Edition - - FRONT PAGE -

For the Sathes, DNA has filled up for two news­pa­pers. And that is the rea­son they have stuck to it for six years. “We read Marathi pa­pers and buy one English pa­per. We used to buy The Times of In­dia but it has too many pages for us to fin­ish read­ing it. Even­tu­ally, we moved to The In­dian Ex­press as it was con­cise. There was noth­ing that was go­ing un­read. But when DNA was launched, its busi­ness sec­tion helped us opt for it,” said 60-year-old Ramesh Sathe.

“Since my daugh­ter has done MBA, she found the Money sec­tion in­ter­est­ing. We did not have to buy an­other busi­ness pa­per and Money cov­ered all the im­por­tant news in a pre­cise man­ner,” he added.

In the past six years, Sathe has found DNA’s de­ci­sion to change its size to con­form to the in­ter­na­tional stan­dard a good one apart from the pa­per try­ing out dif­fer­ent colours that give it a younger look. “The re­cent de­ci­sion of hav­ing more opin­ions and anal­y­sis in­stead of a sin­gle ed­i­to­rial page too was good,” added Sathe.

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