For the Sathes, DNA has filled up for two newspapers. And that is the reason they have stuck to it for six years. “We read Marathi papers and buy one English paper. We used to buy The Times of India but it has too many pages for us to finish reading it. Eventually, we moved to The Indian Express as it was concise. There was nothing that was going unread. But when DNA was launched, its business section helped us opt for it,” said 60-year-old Ramesh Sathe.
“Since my daughter has done MBA, she found the Money section interesting. We did not have to buy another business paper and Money covered all the important news in a precise manner,” he added.
In the past six years, Sathe has found DNA’s decision to change its size to conform to the international standard a good one apart from the paper trying out different colours that give it a younger look. “The recent decision of having more opinions and analysis instead of a single editorial page too was good,” added Sathe.