ZEEL unveils new...
Punit Goenka, managing director and chief executive officer, ZEEL, said, “Our chairman, Dr Subhash Chandra’s vision and pioneering efforts caused a revolution in the country 25 years ago. Over time, ZEE has evolved from a television broadcaster into a media and entertainment conglomerate with businesses spanning across the spectrum, from broadcasting to music, movies, digital, live entertainment and theatre, providing an extraordinary range of entertainment to audiences around the world.
“Our new brand ideology – ‘Extraordinary Together’ is rooted in the philosophy that from collaboration comes strength to deliver the extraordinary.
In a global company like ours with interests across diverse verticals and businesses, we believe that our ability to win lies in us being able to effectively come together and harness this strength to be extraordinary in the market.”
Among the world’s largest content companies, ZEE is currently present in over 173 countries and reaches more than 1.3 billion viewers globally.
With its eyes firmly set on 3 billion viewers in the next six years, the company has worked aggressively on widening its content profile to cater to a wide variety of tastes, preferences, cultural and age demographics.