ZEEL un­veils new...

DNA (Daily News & Analysis) Mumbai Edition - - FRONT PAGE -

Pu­nit Goenka, manag­ing direc­tor and chief ex­ec­u­tive of­fi­cer, ZEEL, said, “Our chair­man, Dr Subhash Chan­dra’s vi­sion and pi­o­neer­ing ef­forts caused a rev­o­lu­tion in the coun­try 25 years ago. Over time, ZEE has evolved from a tele­vi­sion broad­caster into a me­dia and en­ter­tain­ment con­glom­er­ate with busi­nesses span­ning across the spec­trum, from broad­cast­ing to mu­sic, movies, dig­i­tal, live en­ter­tain­ment and theatre, pro­vid­ing an ex­tra­or­di­nary range of en­ter­tain­ment to au­di­ences around the world.

“Our new brand ide­ol­ogy – ‘Ex­tra­or­di­nary To­gether’ is rooted in the phi­los­o­phy that from col­lab­o­ra­tion comes strength to de­liver the ex­tra­or­di­nary.

In a global com­pany like ours with in­ter­ests across di­verse ver­ti­cals and busi­nesses, we be­lieve that our abil­ity to win lies in us be­ing able to ef­fec­tively come to­gether and har­ness this strength to be ex­tra­or­di­nary in the mar­ket.”

Among the world’s largest con­tent com­pa­nies, ZEE is cur­rently present in over 173 coun­tries and reaches more than 1.3 bil­lion view­ers glob­ally.

With its eyes firmly set on 3 bil­lion view­ers in the next six years, the com­pany has worked ag­gres­sively on widen­ing its con­tent pro­file to cater to a wide va­ri­ety of tastes, pref­er­ences, cul­tural and age de­mo­graph­ics.

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