ZEEL unveils new brand identity, ideology
Mumbai: ZEE Entertainment Enterprise Ltd (ZEEL), the leading worldwide media and entertainment conglomerate, unveiled its new brand identity to commemorate 25 years. Also unveiled was the new brand ideology ‘Extraordinary Together’ with a vision to provide a unified brand experience and delight consumers. This will be achieved by creating extraordinary entertainment that inspire to transcend the ordinary.
(L-R) Director Anurag Basu, Amit Goenka (CEO, International Broadcast Business, ZEEL), Punit Goenka (MD & CEO, ZEEL), lyricist Javed Akhtar and actor Makarand Deshpande at the ZEEL event on Monday