ZEEL un­veils new brand iden­tity, ide­ol­ogy

DNA (Delhi) - - DNA - DNA Money Cor­re­spon­dent cor­re­spon­dent@dnain­dia.net

Mum­bai: ZEE En­ter­tain­ment En­ter­prise Ltd (ZEEL), the lead­ing world­wide me­dia and en­ter­tain­ment con­glom­er­ate, un­veiled its new brand iden­tity to com­mem­o­rate 25 years. Also un­veiled was the new brand ide­ol­ogy ‘Ex­traor­di­nary To­gether’ with a vi­sion to pro­vide a uni­fied brand ex­pe­ri­ence and de­light con­sumers. This will be achieved by cre­at­ing ex­traor­di­nary en­ter­tain­ment that in­spire to tran­scend the or­di­nary.

—DNA

(L-R) Di­rec­tor Anurag Basu, Amit Goenka (CEO, In­ter­na­tional Broad­cast Busi­ness, ZEEL), Pu­nit Goenka (MD & CEO, ZEEL), lyricist Javed Akhtar and ac­tor Makarand Desh­pande at the ZEEL event on Mon­day

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