Twit­ter gives blue tick a pause

Move comes af­ter gaps in sys­tem for ver­i­fi­ca­tion

DNA (Delhi) - - SCITE H -

On Thurs­day, Twit­ter said it would be stop­ping all ‘gen­eral ver­i­fi­ca­tions’ and said a blue tick wasn’t an en­dorse­ment. They wrote in a mes­sage: “Ver­i­fi­ca­tion was meant to au­then­ti­cate iden­tity & voice, but it is in­ter­preted as an en­dorse­ment or an in­di­ca­tor of im­por­tance. We recog­nise that we have cre­ated this con­fu­sion and need to re­solve it. We have paused all gen­eral ver­i­fi­ca­tions while we work and will re­port back soon.”

Jack Dorsey mean­while wrote that they re­alised some time ago that the sys­tem was ‘bro­ken’. He wrote: “We should’ve com­mu­ni­cated faster on this (yes­ter­day): our agents have been fol­low­ing our ver­i­fi­ca­tion pol­icy cor­rectly, but we re­al­ized some time ago the sys­tem is bro­ken and needs to be re­con­sid­ered. And we failed by not do­ing any­thing about it. Work­ing now to fix faster.”

The move came a day af­ter Twit­ter rolled out its 280-char­ac­ter limit.

Twit­ter is rolling out a 280-char­ac­ter limit for nearly all its users, aban­don­ing its iconic 140-char­ac­ter limit for tweets.

Snapchat to re­vamp

And Snapchat, long an app pop­u­lar with young peo­ple, will un­dergo a re­vamp to make it­self eas­ier to use, in the hopes it can at­tract a wider au­di­ence.

Both com­pa­nies an­nounced the moves on Tues­day as they look for ways to ex­pand be­yond their pas­sion­ate but slow-grow­ing fan bases.

At the end of the third quar­ter, Twit­ter had 330 mil­lion monthly users, up just 1 per cent from the se­cond quar­ter.

Snapchat added 4.5 mil­lion daily users in the quar­ter to 178 mil­lion, which amounts to a 3 per cent growth. The com­pany does not re­port monthly user fig­ures.

But those num­bers pale next to so­cial me­dia be­he­moth Face­book, which re­ported its monthly users rose 16 per cent to 2.07 bil­lion.

“The one thing that we have heard over the years is that Snapchat is dif­fi­cult to un­der­stand or hard to use, and our team has been work­ing on re­spond­ing to this feed­back,” Snap Inc. CEO Evan Spiegel said.

“As a re­sult, we are cur­rently re­design­ing our ap­pli­ca­tion to make it eas­ier to use, said Spiegel.”

CEO Jack Dorsey said Twit­ter was work­ing hard to fix the prob­lems faster

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.