Love a little, party a lot!
Mumbai girls Bhavana Pandey, Dolly Sidhwani and Nandita Mahtani’s LoveGen combines an inborn style aesthetic, industrial expertise and a social network that is well embedded in the film and fashion fraternity.
The label’s mantra is simple — if you lay your eyes on it and if you like what you see, the limit on your credit card should not stop you from owning it. The trio pride themselves on their multi-faceted talents and a unified vision of making a clothing brand that inspires, cuts through the high street clutter to emerge as a favorite and yet does not cause a dent in the wallets. “Made with Love, Made in India”— the brand strongly believes in staying rooted to their home with each look etched, designed and manufactured within the country; along with an amalgamation of styles inspired from the west. The label does not compromise on quality and singularity.