Love a lit­tle, party a lot!

DNA (Delhi) - - STYLE -

Mum­bai girls Bha­vana Pandey, Dolly Sid­hwani and Nan­dita Mah­tani’s LoveGen com­bines an in­born style aes­thetic, in­dus­trial ex­per­tise and a so­cial net­work that is well em­bed­ded in the film and fash­ion fra­ter­nity.

The la­bel’s mantra is sim­ple — if you lay your eyes on it and if you like what you see, the limit on your credit card should not stop you from own­ing it. The trio pride them­selves on their multi-faceted tal­ents and a uni­fied vi­sion of mak­ing a cloth­ing brand that in­spires, cuts through the high street clut­ter to emerge as a fa­vorite and yet does not cause a dent in the wal­lets. “Made with Love, Made in In­dia”— the brand strongly be­lieves in stay­ing rooted to their home with each look etched, de­signed and man­u­fac­tured within the coun­try; along with an amal­ga­ma­tion of styles in­spired from the west. The la­bel does not com­pro­mise on qual­ity and sin­gu­lar­ity.

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