Suc­cess story: A study in fash­ion re­tail

DNA Sunday (Mumbai) - - SPORT - Contd on P5

Pradeep started with mak­ing bor­ing men’s shirt for his buy­ers in Canada and the US. Back then he was con­fronting quota prob­lem. The quota went through the roof and be­cause of that, the whole gar­ment busi­ness got ma­jorly af­fected. Al­most ev­ery gar­ment ex­porter lost his shirt. “That’s the time when I took a step back and thought — why should I lose for no fault of mine? I did my job well and I did ab­so­lutely ev­ery­thing which was re­quired for the busi­ness. Be­cause of a govern­ment pol­icy change, my busi­ness suf­fered. I moved my gar­ment fac­tory to Dubai. This was about 18 years ago. Dubai had no quota is­sue and the US quota did not ap­ply there.”

Pradeep would go there ev­ery week on Satur­day and Sun­day six years in a row. The week used to end here while the week used to be­gin there. “Dubai was very or­gan­ised and ev­ery­thing used to work like clock­work there. Once I es­tab­lished it, there were no chal­lenges and I thought I’d veg­e­tate.”

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