Kids the de­cid­ing fac­tor in over­seas travel

DNA Sunday (Mumbai) - - FRONT PAGE - Dna cor­re­spon­dent @ dna

The lat­est sur­vey by a travel por­tal has re­vealed that around 74 per cent of trav­ellers choose des­ti­na­tions or ac­tiv­i­ties based on its po­ten­tial to en­hance their chil­dren’s knowl­edge and men­tal stim­u­la­tion.

Nikhil Ganju, coun­try man­ager, TripAd­vi­sor In­dia, said: “Ac­cord­ing to the find­ings, plan­ning hol­i­day with chil­dren clearly in­volves keep­ing an eye out for des­ti­na­tions that help in en­hanc­ing chil­dren’s knowl­edge, learn­ing and over­all in­tel­lec­tual de­vel­op­ment. It’s also in­ter­est­ing to note the sig­nif­i­cant role chil­dren play in plan­ning a trip, with an overwhelming 68% of par­ents con­sult­ing them while de­cid­ing on the des­ti­na­tion.”

The on­line sur­vey was aimed at un­der­stand­ing the va­ca­tion plan­ning pref­er­ences of fam­i­lies hav­ing chil­dren in the 1- 18 age group.

The sur­vey has brought out more in­ter­est­ing facts about the roles chil­dren play in choos­ing hol­i­day des­ti­na­tions. Ac­cord­ing to it, about 48% of the re­spon­dents plan to take a trip with chil­dren in the next 3 months. About 30% of those in­ter­viewed said their de­ci­sion on choice of des­ti­na­tion/ ac­tiv­i­ties is af­fected by the ‘ peer pres­sure’ that their child faces in school/ col­lege. Though 63% par­ents lis­ten to their chil­dren’s sug­ges­tions, they take the fi­nal de­ci­sion, and 32% de­cide where to go or what to do en­tirely on their own.

The sur­vey also found that last year, 76% of the re­spon­dents went on hol­i­days with their kids within In­dia, and 24% abroad, while next year, 65% of the re­spon­dents plan to go on hol­i­days with their kids within In­dia, and 35% abroad.

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