Food Truck fest brings street del­i­ca­cies on wheels

DNA Sunday (Mumbai) - - FRONT PAGE - — PTI

Food en­thu­si­asts are in for a new ex­pe­ri­ence while in­dulging in their favourite street side snacks with Mum­bai’s first ‘ Food Truck Fes­ti­val’ serv­ing a range of items like English sand­wiches and co­conut cool­ers on wheels.

The two- day food ex­trav­a­ganza be­gan on Fri­day with nearly 10 trucks of­fer­ing a rich food ex­pe­ri­ence to ev­ery­one who wants to eat au­then­tic street food.

“We need to give Mum­bai’s food truck cul­ture the im­pe­tus it de­serves. Food tourism is touted to be the next big league for In­dia and is rapidly as­cend­ing as the new­est, most promis­ing value propo­si­tion for the hospi­tal­ity in­dus­try coun­try wide. This fes­ti­val was con­cep­tu­alised to serve as our mouth­piece to pledge to Mum­bai’s law bod­ies that food trucks are safe, valu­able and here to stay,” said Shub­ham Chaud­huri, pres­i­dent, The Food Truck As­so­ci­a­tion ( TFTA).

“Food trucks are one- stop, four­wheel shops with sig­na­ture dishes from ev­ery cor­ner of the globe. World over, they are now be­ing in­te­grated into ma­jor events and fes­ti­vals to at­tract young at­ten­dees and to in­crease aware­ness about dif­fer­ent cul­tures and their cuisines. Our truck is loved by Mum­baikars across age groups and pocket sizes,” said Ashish Sa­j­nani, di­rec­tor OPA Hospi­tal­ity, who owns Bom­bay Food Truck and co- cu­ra­tor of the fes­ti­val.

Cus­tomers at the fes­ti­val mostly in­cluded young­sters, who are the prime tar­get au­di­ence of the event. They were wel­comed by trucks sell­ing cookie- based desserts, English sand­wiches in a fu­sion style stuffed with but­ter chicken and but­ter pa­neer, the re­fresh­ing cu­cum­ber, co­conut cool­ers, bro­ken vada pav, pav bhaji roll, among others.

Roshan Joshi, co- founder of ‘ Czar food truck’, said their motto is to have gourmet food on streets.

Varun Ra­heja of ‘ Avni and Myra’s Kitchen’, another food truck at the fes­ti­val, said trucks in In­dia have li­cens­ing is­sues and they were plan­ning to take it up with the au­thor­i­ties con­cerned.

To cater to the young cus­tomers, the prices of food items were kept mod­er­ate with most of the snacks avail­able for Rs150- Rs200.

“We are al­ways keen on ex­plor­ing new ex­pe­ri­ences in the culi­nary space, be it a fes­ti­val, food trail, tour or launch. We look for food ideas that are off the beaten path and cocu­rat­ing this fes­ti­val gave us the per­fect plat­form to bring that be­lief to re­al­ity,” said Ronak Ra­jani, cocu­ra­tor of the fes­ti­val.

“Food trucks are fast chang­ing Mum­bai’s din­ing scene and be­ing the first en­deav­our of this na­ture has us duty- bound to show­case and bring to­gether the best of our city’s food- truck cul­ture,” he added.

Pic for rep­re­sen­ta­tional pur­pose only

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