Car firms bring out all stops at dna auto expo BMW

Sev­eral car man­u­fac­tur­ers, such as BMW, Audi, Mercedes, Maruti, Hyundai and Volkswagen, show­cased their hottest mod­els at the Auto Expo 2016, held at Cidco Ex­hi­bi­tion Cen­tre in Vashi on Day 1 of the two- day event. Premier mo­tor­cy­cle man­u­fac­tur­ers Du­cati

DNA Sunday (Mumbai) - - FRONT PAGE - Sun­nidh Poo­jary sun­nidh. poo­jari@ dnain­dia. net

Top au­tomak­ers show­case their hottest brands on Day 1 of the dna auto expo at the Navi Mum­bai- based Cidco Ex­hi­bi­tion Cen­tre on Satur­day. The two­day event, which is open from 11am to 8pm in Vashi, con­cludes on Sun­day Top au­tomak­ers BMW, Audi, Mercedes, Mini Cooper, Du­cati, Benelli, Maruti, Hyundai, Volkswagen, Honda, Toy­ota, Mahin­dra & Mahin­dra, Suzuki Mo­tor­cy­cles and oth­ers show­cased some of their hottest brands at the Navi Mum­bai- based Cidco Ex­hi­bi­tion Cen­tre on Satur­day dur­ing the two- day dna auto expo, which is in its ninth edi­tion. The event was open from 11am to 8pm in the satel­lite city of Vashi, with free en­try for all vis­i­tors.

The expo, in­au­gu­rated by ac­tress- pro­ducer Vishakha Singh, wit­nessed a foot­fall of over 1,000 vis­i­tors on the first day it­self. The idea was to present the cars in a way that makes it sim­ple and easy to dis­cern one from the other, with many op­tions avail­able un­der a sin­gle roof. The expo also gave buy­ers the chance to take home some prac­ti­cal knowl­edge.

But the auto expo was not all about fancy cars and snazzy bikes, and also cov­ered in­sur­ance ser­vices, car fra­grances and state - of- the- art air pu­ri­fiers by Dr Aero­guard. It also en­abled a true auto lover to wit­ness what tech­no­log­i­cal ad­vance­ment can do to an au­to­mo­bile. Zia Ul Haq, mar­ket­ing head, Du­cati, said: “The Du­cati Mul­tistrada 1200, with its pow­er­ful 1200cc en­gine, elec­tronic sus­pen­sion and a phe­nom­e­nally- bal­anced chas­sis, is fight­ing in the ad­ven­ture bike space. What's in­ter­est­ing about this mon­ster is the four- in- one rid­ing mode — ur­ban, tour door, en­duro and sports — at the click of a but­ton, which can be changed depend­ing on the type of the ride.”

Since the expo at­tracted nu­mer­ous po­ten­tial buy­ers, all the man­u­fac­tur­ers put in their best to at­tract peo­ple by high­light­ing the most dis­tin­guished fea­tures of their cars.

The dif­fer­ent types of ve­hi­cles ranged from com­pacts and sedans to multi- pur­pose ve­hi­cles ( MPVs) and sports util­ity ve­hi­cles ( SUVs), tar­geted at the mid­dle class and the pre­mium seg­ments. Unique fea­tures with au­to­mated func­tions and nav­i­ga­tion sys­tems made tech­nol­ogy and in­no­va­tion the main sell­ing point of most mod­els.

While the ini­tial re­sponse has given the car brands the confi-

dence to con­vert en­quiries into sales, Shray Sharma, as­sis­tant man­ager ( sales), Suzuki Mo­tor­cy­cles, said he is ex­pect­ing a big sales boost from the expo.

The cars that at­tracted the most at­ten­tion were the three top Mercedes mod­els — GA, CLA and C Class. Also, the new Audi Q3 PI was among the most talked- about cars, as were Volkswagen's Bee­tle and Mini Cooper. Be­sides these plush cars, Du­cati and Suzuki show­cased their pow­er­ful bikes that would ap­peal to ad­ven­tur­ous buy­ers.

As ex­pected, the bike sec­tion at­tracted young­sters, while the more elite pre­ferred lux­ury sedans.

Speak­ing about the expo, Am­ruta Khanolkar, a 42- year- old Vashi- based en­tre­pre­neur, said, "It is not only a good op­por­tu­nity to be up­dated about dif­fer­ent brands and their lat­est mod­els, but it is an event for the en­tire fam­ily to have a day out.”

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