Car firms bring out all stops at dna auto expo BMW
Several car manufacturers, such as BMW, Audi, Mercedes, Maruti, Hyundai and Volkswagen, showcased their hottest models at the Auto Expo 2016, held at Cidco Exhibition Centre in Vashi on Day 1 of the two- day event. Premier motorcycle manufacturers Ducati
Top automakers showcase their hottest brands on Day 1 of the dna auto expo at the Navi Mumbai- based Cidco Exhibition Centre on Saturday. The twoday event, which is open from 11am to 8pm in Vashi, concludes on Sunday Top automakers BMW, Audi, Mercedes, Mini Cooper, Ducati, Benelli, Maruti, Hyundai, Volkswagen, Honda, Toyota, Mahindra & Mahindra, Suzuki Motorcycles and others showcased some of their hottest brands at the Navi Mumbai- based Cidco Exhibition Centre on Saturday during the two- day dna auto expo, which is in its ninth edition. The event was open from 11am to 8pm in the satellite city of Vashi, with free entry for all visitors.
The expo, inaugurated by actress- producer Vishakha Singh, witnessed a footfall of over 1,000 visitors on the first day itself. The idea was to present the cars in a way that makes it simple and easy to discern one from the other, with many options available under a single roof. The expo also gave buyers the chance to take home some practical knowledge.
But the auto expo was not all about fancy cars and snazzy bikes, and also covered insurance services, car fragrances and state - of- the- art air purifiers by Dr Aeroguard. It also enabled a true auto lover to witness what technological advancement can do to an automobile. Zia Ul Haq, marketing head, Ducati, said: “The Ducati Multistrada 1200, with its powerful 1200cc engine, electronic suspension and a phenomenally- balanced chassis, is fighting in the adventure bike space. What's interesting about this monster is the four- in- one riding mode — urban, tour door, enduro and sports — at the click of a button, which can be changed depending on the type of the ride.”
Since the expo attracted numerous potential buyers, all the manufacturers put in their best to attract people by highlighting the most distinguished features of their cars.
The different types of vehicles ranged from compacts and sedans to multi- purpose vehicles ( MPVs) and sports utility vehicles ( SUVs), targeted at the middle class and the premium segments. Unique features with automated functions and navigation systems made technology and innovation the main selling point of most models.
While the initial response has given the car brands the confi-
dence to convert enquiries into sales, Shray Sharma, assistant manager ( sales), Suzuki Motorcycles, said he is expecting a big sales boost from the expo.
The cars that attracted the most attention were the three top Mercedes models — GA, CLA and C Class. Also, the new Audi Q3 PI was among the most talked- about cars, as were Volkswagen's Beetle and Mini Cooper. Besides these plush cars, Ducati and Suzuki showcased their powerful bikes that would appeal to adventurous buyers.
As expected, the bike section attracted youngsters, while the more elite preferred luxury sedans.
Speaking about the expo, Amruta Khanolkar, a 42- year- old Vashi- based entrepreneur, said, "It is not only a good opportunity to be updated about different brands and their latest models, but it is an event for the entire family to have a day out.”