Now, Thane weekly farmer mart sells cheaper milk

DNA Sunday (Mumbai) - - FRONT PAGE - Naveeta Singh cor­re­spon­dent@ dnain­dia. net

Af­ter en­joy­ing farm fresh veg­eta­bles at rea­son­able prices, Thanekars can now en­joy whole­some milk, straight from the sta­ble again, at af­ford­able prices.

On Sat­ur­day, the weekly farm­ers mar­ket at Gaodevi maid­aan, Thane started a milk cen­ter with milk brought in by farm­ers, which was sold at Rs5 per litre less than the mar­ket price.

The fast- paced life of cities has made us eat food off the shelf, and buy bot­tled/ pack­aged milk. No mat­ter how many claims the pack­ag­ing makes about the food’s good­ness, it does have its own pros and cons.

And the in­creas­ing num­ber of milk adul­ter­ation cases and rack­ets makes one won­der whether milk con­sumed by our chil­dren is re­ally good for health?

In this sce­nario, or­ganic food and milk, di­rectly bought from farm­ers seems like a good al­ter­na­tive. “This will not only ben­e­fit farm­ers but also cus­tomers who will get fresh milk at a rea­son­able price,” said Ma­hadev Jankar, min­is­ter for daily devel­op­ment, Ma­ha­rash­tra, who in­au­gu­rated the cen­ter on Septem­ber 17, at Thane. “Our aim is to strengthen pop­u­lar­ity of our lo­cal milk brands in the state rather than milk brands of other states, and this will soon be a re­al­ity, with such ini­tia­tives,” he added.

In Au­gust, a weekly farm- er’s mar­ket called Sant Sawta Mali mar­ket, was started at Gaodevi, Thane. Here, 27 dif­fer­ent types of veg­eta­bles are sold di­rectly by farm­ers from Pal­ghar, Mur­bad, Nashik, etc., at 30% less than the mar­ket rate.

En­cour­aged by pub­lic re­sponse to this ini­tia­tive, the min­is­ter said, “We are also think­ing of ways to sell pack­aged chicken/ mut­ton to peo­ple so that it in­creases em­ploy­ment op­por­tu­ni­ties for peo­ple,” he added.

— Vib­hav Bir­watkar/ dna

Dairy & fish­eries devel­op­ment min­is­ter Ma­hadev Jankar ( c) inau­gu­rates Swab­hi­mani milk cen­ter in Jankar on Sat­ur­day

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