All-round de­sign

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Big­ger than the Phil­a­del­phia edi­tion, held in 2014 at the Mu­seum of Art, the show “Project Vi­tra” is now at Weil am Rhein on the cam­pus of the Swiss com­pany (un­til 3.9.2017). Cen­tre stage for the his­tory and “het­ero­gene­ity of Vi­tra de­sign”, in the words of the ex-CEO and now pres­i­dent emer­i­tus Rolf Fehlbaum. From the early 1950s, when Vi­tra was a small fam­ily com­pany in store fur­nish­ings (the name Vi­tra comes from ‘vit­rine’), to large ar­chi­tec­ture projects (the host build­ing was Zaha Ha­did’s first-ever con­struc­tion) and de­signs, with their im­por­tant fur­ni­ture col­lec­tion (which, since last year, is on dis­play in a build­ing by Her­zog & de Meu­ron) and clas­sic de­sign icons along­side new ones by key in­ter­na­tional de­sign­ers.

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