Public Art Fund
‘Good Fences Make Good Neighbors’ by Ai Weiwei
CERA Sanitaryware Ltd., India’s fastest growing home solutions provider, launched a new collection of exclusive designer tiles for floor and wall at an event held in Kadi, Gujarat, where its main manufacturing plants for sanitaryware and faucets are located. CERA invited around 500 distributors of tiles from across the country to see the new collection, which was displayed over an area of 9,000 square feet. The collection included 500 designs in floor tiles and over 150 design concepts in wall tiles. The categories included digital glazed vitrified tiles, digital wall tiles, thirdfired tiles, digital porcelain tiles, and so forth, in sizes varying from 600x600mm to 800x1200mm.
The newly-launched range of designs include: Lucido range — digital glazed vitrified tiles; Eterno range — digital porcelain tiles; Digitale range — digital wall tiles; Passion Range — third-fired tiles; and the Hardrock series – for high-traffic spaces like showrooms. All designs are unique and break the current clutter of tile designs in the industry. Lucido, the glazed vitrified range, which includes the new book match series are popular in both residential and commercial constructions. The marble series and rustic stone series have been designed keeping in mind the consumers’ changing tastes. The new highlighter series in the glazed vitrified tiles are truly unique designs that can be used both for floors as well as for walls. Passion, the third-fired wall tiles range are designed in such a way so as to enhance the aesthetics. Apart from the 23 third-fired designs, one can also select from a range of 104 regular wall tiles. These look equally elegant in both contemporary and traditional settings. Conceived by a team of wellknown tile designers, the new range gives a refreshingly different look from the present designs available in the market at present. CERA’s product range also include bathroom cabinets, storage water tanks, kitchen sinks, mirrors, and sensors. Its distribution network consists of over 2,000 dealers and 10,000 retailers. The company also showcases its products through companymanaged CERA Style Studios and dealer-managed CERA Style Galleries.