Pub­lic Art Fund

‘Good Fences Make Good Neigh­bors’ by Ai Weiwei

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CERA San­i­tary­ware Ltd., In­dia’s fastest grow­ing home so­lu­tions provider, launched a new col­lec­tion of ex­clu­sive de­signer tiles for floor and wall at an event held in Kadi, Gu­jarat, where its main man­u­fac­tur­ing plants for san­i­tary­ware and faucets are lo­cated. CERA in­vited around 500 dis­trib­u­tors of tiles from across the coun­try to see the new col­lec­tion, which was dis­played over an area of 9,000 square feet. The col­lec­tion in­cluded 500 de­signs in floor tiles and over 150 de­sign con­cepts in wall tiles. The cat­e­gories in­cluded dig­i­tal glazed vit­ri­fied tiles, dig­i­tal wall tiles, third­fired tiles, dig­i­tal porcelain tiles, and so forth, in sizes vary­ing from 600x600mm to 800x1200mm.

The newly-launched range of de­signs in­clude: Lu­cido range — dig­i­tal glazed vit­ri­fied tiles; Eterno range — dig­i­tal porcelain tiles; Dig­i­tale range — dig­i­tal wall tiles; Pas­sion Range — third-fired tiles; and the Hardrock series – for high-traf­fic spa­ces like show­rooms. All de­signs are unique and break the cur­rent clut­ter of tile de­signs in the in­dus­try. Lu­cido, the glazed vit­ri­fied range, which in­cludes the new book match series are pop­u­lar in both res­i­den­tial and com­mer­cial con­struc­tions. The mar­ble series and rus­tic stone series have been de­signed keep­ing in mind the con­sumers’ chang­ing tastes. The new high­lighter series in the glazed vit­ri­fied tiles are truly unique de­signs that can be used both for floors as well as for walls. Pas­sion, the third-fired wall tiles range are de­signed in such a way so as to en­hance the aes­thet­ics. Apart from the 23 third-fired de­signs, one can also select from a range of 104 reg­u­lar wall tiles. These look equally el­e­gant in both con­tem­po­rary and tra­di­tional set­tings. Con­ceived by a team of well­known tile de­sign­ers, the new range gives a re­fresh­ingly dif­fer­ent look from the present de­signs avail­able in the mar­ket at present. CERA’s prod­uct range also in­clude bath­room cab­i­nets, stor­age wa­ter tanks, kitchen sinks, mir­rors, and sen­sors. Its dis­tri­bu­tion net­work con­sists of over 2,000 deal­ers and 10,000 re­tail­ers. The com­pany also show­cases its prod­ucts through com­pa­ny­man­aged CERA Style Stu­dios and dealer-man­aged CERA Style Gal­leries.

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