‘Jalsa’ and ‘Aaram’ chairs
With a traditional yet fresh perspective on the ‘the art of sitting’, leading furniture brand HOF has come up with an innovation that redefines the basics of ergonomics. The country’s foremost premium furniture brand has been known in the past for intelligently combining the aesthetics of furniture-making with the science of comfort. With an objective to redefine the country’s workspace environment, HOF has been a step ahead in incorporating the latest technology into its products. Collaborating with NID graduate Mann Singh was the first step in achieving this objective. Singh is known for being the only Indian product designer on the coveted list of the renowned Italian aesthetics laboratory, Driade. With the visionary artistic sensibility of the young designer, HOF has been able to cross the limits of creativity and push the benchmark of manufacturing excellence.
It is this vision of Singh that has culminated into the conceptualisation of the ‘Aaram’ and ‘Jalsa’ chairs. Anticipated to be a level of perfection, the ‘Aaram’ series of chairs is a new definition of comfort blended luxury, made using cotton. Equipped with a sturdy structure and premium teak-wood finish, one of the main highlights of this product is its light-weight pouffe — an additional footrest that provides relaxation. The ‘Aaram’ series of chairs have been designed in line with providing comfort, especially for reading and other leisurely activities.
The ‘Jalsa’ series of chairs delivers a message of ‘returning to one’s roots’ by its appearance itself. The design of the product is dedicated to the Indian style of seating, one that has been scientifically proven to be the optimum sitting position. Sharing its fine cotton upholstery and teak wood material with ‘Aaram’, the ‘Jalsa’ line of chairs is equipped with continuous back and side supports. The idea behind is an east west collaboration — a merger of the western concept of using chairs and the Indian tradition of leg-wrapping. The differences in both the products speak the diversity of Singh’s artistic vision. The appearance of ‘Jalsa’ series of chairs seems to be a language of ancient wisdom, trying to revive a sturdy seating tradition, whereas ‘Aaram’ suggests the redefinition of the known levels of comfort and luxury. The consistency of thought is the key focus on maintaining an ergonomically accurate structure, and manifest in the designs.