HOF

‘Jalsa’ and ‘Aaram’ chairs

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With a tra­di­tional yet fresh per­spec­tive on the ‘the art of sit­ting’, lead­ing fur­ni­ture brand HOF has come up with an in­no­va­tion that re­de­fines the ba­sics of er­gonomics. The coun­try’s fore­most pre­mium fur­ni­ture brand has been known in the past for in­tel­li­gently com­bin­ing the aes­thet­ics of fur­ni­ture-mak­ing with the sci­ence of com­fort. With an ob­jec­tive to re­de­fine the coun­try’s workspace en­vi­ron­ment, HOF has been a step ahead in in­cor­po­rat­ing the lat­est tech­nol­ogy into its prod­ucts. Col­lab­o­rat­ing with NID grad­u­ate Mann Singh was the first step in achiev­ing this ob­jec­tive. Singh is known for be­ing the only In­dian prod­uct de­signer on the cov­eted list of the renowned Ital­ian aes­thet­ics lab­o­ra­tory, Dri­ade. With the vi­sion­ary artis­tic sen­si­bil­ity of the young de­signer, HOF has been able to cross the lim­its of cre­ativ­ity and push the bench­mark of man­u­fac­tur­ing ex­cel­lence.

It is this vi­sion of Singh that has cul­mi­nated into the con­cep­tu­al­i­sa­tion of the ‘Aaram’ and ‘Jalsa’ chairs. An­tic­i­pated to be a level of per­fec­tion, the ‘Aaram’ series of chairs is a new def­i­ni­tion of com­fort blended lux­ury, made us­ing cot­ton. Equipped with a sturdy struc­ture and pre­mium teak-wood fin­ish, one of the main high­lights of this prod­uct is its light-weight pouffe — an ad­di­tional footrest that pro­vides re­lax­ation. The ‘Aaram’ series of chairs have been de­signed in line with pro­vid­ing com­fort, es­pe­cially for read­ing and other leisurely ac­tiv­i­ties.

The ‘Jalsa’ series of chairs de­liv­ers a mes­sage of ‘re­turn­ing to one’s roots’ by its ap­pear­ance it­self. The de­sign of the prod­uct is ded­i­cated to the In­dian style of seat­ing, one that has been sci­en­tif­i­cally proven to be the op­ti­mum sit­ting po­si­tion. Shar­ing its fine cot­ton up­hol­stery and teak wood ma­te­rial with ‘Aaram’, the ‘Jalsa’ line of chairs is equipped with con­tin­u­ous back and side sup­ports. The idea be­hind is an east west col­lab­o­ra­tion — a merger of the west­ern con­cept of us­ing chairs and the In­dian tra­di­tion of leg-wrap­ping. The dif­fer­ences in both the prod­ucts speak the di­ver­sity of Singh’s artis­tic vi­sion. The ap­pear­ance of ‘Jalsa’ series of chairs seems to be a lan­guage of an­cient wis­dom, try­ing to re­vive a sturdy seat­ing tra­di­tion, whereas ‘Aaram’ sug­gests the re­def­i­ni­tion of the known lev­els of com­fort and lux­ury. The con­sis­tency of thought is the key fo­cus on main­tain­ing an er­gonom­i­cally ac­cu­rate struc­ture, and man­i­fest in the de­signs.

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