DRIVING THE ROAD SAFETY AGENDA
Road safety is a major concern in India considering the scale of injuries and fatalities caused due to road accidents. India has a large network of roads and these contribute to the economic development of the country. The same roads are also responsible for the social and economic losses caused because of the accidents, injuries and fatalities that occur on them every day.
Road Safety in India
The WHO Global Status Report on Road Safety 2013, estimates approximately half of all deaths on the country‘s roads are among vulnerable road users - motorcyclists, pedestrians and cyclists1. These gures are alarming. India has just 1% of the vehicular population, yet it accounts for:
6% of the world’s accidents.
10% of the world’s accident fatalities per year. With its size, population, diversity, urbanization and motorization, road safety is set to be one of India’s biggest emerging challenge. As per the MoRTH report, total of 4,97,686 road accidents were reported in India in 2011. Of these, about 24.4% were fatal accidents. The number of persons killed in road accidents were 1,42,485, i.e. an average of one fatality per 3.5 accidents. The severity of road accidents,measured in terms of persons killed per 100 accidents, has also increased from 20.8 in 2002 to 28.6 in 2011. The report also reveals that for the year 2011, the age group (25-65 years) accounted for the largest share of 51.9% of total road accident casualties, followed by the age group (15-24 years) with a share of 30.3%. It is evident that road accidents lead to a major loss of the country’s young and productive population2.
The United Nations General Assembly in 2010 declared 2011-2020 a Decade of Action for Road Safety. The UN aims at reducing the global road fatalities by 50% by 2020. Presently over 1.2 million people die in road accidents globally.
Fault of Driver All Other Causes Weather Condition Defect in Road Condition Defect in Condition of Motor Vehicle Fault of Pedestrian
Fault of Cyclist As per the study conducted by the Ministry of Road Transport and Highways (MoRTH) drivers’ faults accounted for 77.5% of the total accidents. It is the single largest factor responsible for accidents, fatalities and injuries. This makes it vital to train people to drive correctly and safely. In the absence of a proper driving training infrastructure in the country, people drive without proper training, leading to road accidents and fatalities. Maruti Suzuki identi ed and responded to this social need for scienti c driving training facilities in the country. Road safety is Maruti Suzuki’s agship CSR programme.
Factors Impacting Road Safety
The factors impacting road safety are many and it is necessary that road safety is tackled from multiple angles to make a real and visible impact. Some of the primary initiatives that need to be taken to improve Road Safety are:
Education and training
Communication and awareness
Policy, legislation and regulation Technologies (in vehicles, city infrastructure and enforcement)
Road and city infrastructure