MARUTI SUZUKI’S ROAD SAFETY INITIATIVES
Maruti Suzuki runs a large nationwide road safety programme that focuses on providing scienti c driving training and generating awareness amongst masses on safe driving. The Company has developed two major models for imparting driving skills to existing and new drivers:
Institutes of Road Driving and
This initiative was started in 2000. These large-scale driving training institutes set up on areas as large as 10 acres. Established in partnership with the Government, the IDTRs offer training for passenger car and commercial vehicle drivers. Scienti cally designed driving tracks and simulators are used for practical training. An additional component of health check-ups and soft skills training is also offered for commercial vehicle drivers. Trained and certi ed instructors undertake theory and practical sessions. The Company has set up six IDTRs so far. The Company has established road safety knowledge centres (RSKC)
in partnership with HaryanaTraf c Police to promote road safety in cities. The RSKC are managed by IDTR. Presently there are seven RSKCs functional in Haryana. Over 1.5 lakh traf c violators and learner license applicants were given trainings on road safety and traf c rules in 2013-14.
Maruti Driving Schools (MDSs)
This initiative was started in 2004. A smaller format of training schools, these have been set up in partnership with dealers. MDS offers training for driving passenger vehicles only. The training curriculum at the MDS is the same as that at the IDTRs, except that the practical driving training is imparted on actual road instead of test tracks. About 50% of MDS trainees are women. In 2013-14, 44 new MDS were added taking the total number of MDS to 321.
In 2013-14, over 4.49 lakh people were trained in safe driving taking the cumulative number to people trained so far to 1.9 million.
Train the Trainer Programme
Maruti Suzuki lays stress on training the trainers. The key objective of the programme is to develop high quality, dedicated road safety professionals for its driving schools and standardise training delivery across India as per Maruti Suzuki standards. Future trainers are trained to achieve pro ciency in training, communication skills and key instructional abilities.
Training for Economically Weaker Sections
In 2013-14, the Company signed an MoU with National Minorities Development and Finance Corporation (NSFDC) to train economically weak youths belonging to minority communities. Nearly 3300 youths enrolled for training.
Road Safety Training for Truck Drivers
In 2013-14, over 40,000 drivers transporting Maruti Suzuki vehicles attended driving training sessions at Driver Education Centres, located within the factory premises in Manesar and Gurgaon. Besides, 7050 drivers were trained at IDTR. In March 2014, a week long safety campaign “Jagriti” for drivers was also conducted. More than 2500 drivers participated in this event. The programme also covers health and eye check-ups and HIV/AIDS awareness and testing camps, multiple media like games, quizzes and nukkadnataks (plays) etc. The Company also rewards drivers who practise safe driving and transport vehicles on time without damages. The Company also rewards drivers who have anexcellent track record of damage free and timely vehicles delivery. In 2013-14, 150 Star Drivers were felicitated.
Given its vast experience in the eld of Road Safety, Maruti Suzuki through its network of Maruti Driving Schools organizes Road Safety training capsules for employees of different corporates. Several companies such as Cairn India, Reliance, Vodafone, Mahindra Satyam, Eli Lilly and Indian Oil have sent their employees for driving training. The Company has trained around 40,000 people from different organisations in the last three years.
Road Safety Tips
The Road Ahead
Road safety is an issue with many dimensions. This makes it imperative that it is addressed with a multipronged approach. Maruti Suzuki’s efforts in road safety have focused on driving training and awareness generation amongst masses. While the efforts have yielded results, considering the scale and need for road safety in India, they are a drop in the ocean. The scope in the eld is immense and the best results will be achieved when a collaborative approach between individuals and organisation is taken.
Learning to drive at IDTR, New Delhi
Felicitation Ceremony at IDTR, Gujarat
A driving theory class for commercial drivers in progress