Down to Earth - - ADVERTORIAL -

Maruti Suzuki runs a large na­tion­wide road safety pro­gramme that fo­cuses on pro­vid­ing sci­enti c driv­ing train­ing and gen­er­at­ing aware­ness amongst masses on safe driv­ing. The Com­pany has de­vel­oped two ma­jor mod­els for im­part­ing driv­ing skills to ex­ist­ing and new driv­ers:

In­sti­tutes of Road Driv­ing and

This ini­tia­tive was started in 2000. Th­ese large-scale driv­ing train­ing in­sti­tutes set up on ar­eas as large as 10 acres. Es­tab­lished in part­ner­ship with the Gov­ern­ment, the IDTRs of­fer train­ing for pas­sen­ger car and com­mer­cial ve­hi­cle driv­ers. Sci­enti cally de­signed driv­ing tracks and sim­u­la­tors are used for prac­ti­cal train­ing. An ad­di­tional com­po­nent of health check-ups and soft skills train­ing is also of­fered for com­mer­cial ve­hi­cle driv­ers. Trained and certi ed in­struc­tors un­der­take the­ory and prac­ti­cal ses­sions. The Com­pany has set up six IDTRs so far. The Com­pany has es­tab­lished road safety knowl­edge cen­tres (RSKC)

in part­ner­ship with HaryanaTraf c Po­lice to pro­mote road safety in cities. The RSKC are man­aged by IDTR. Presently there are seven RSKCs func­tional in Haryana. Over 1.5 lakh traf c vi­o­la­tors and learner li­cense ap­pli­cants were given train­ings on road safety and traf c rules in 2013-14.

Maruti Driv­ing Schools (MDSs)

This ini­tia­tive was started in 2004. A smaller for­mat of train­ing schools, th­ese have been set up in part­ner­ship with deal­ers. MDS of­fers train­ing for driv­ing pas­sen­ger ve­hi­cles only. The train­ing cur­ricu­lum at the MDS is the same as that at the IDTRs, ex­cept that the prac­ti­cal driv­ing train­ing is im­parted on ac­tual road in­stead of test tracks. About 50% of MDS trainees are women. In 2013-14, 44 new MDS were added tak­ing the to­tal num­ber of MDS to 321.

In 2013-14, over 4.49 lakh peo­ple were trained in safe driv­ing tak­ing the cu­mu­la­tive num­ber to peo­ple trained so far to 1.9 mil­lion.

Train the Trainer Pro­gramme

Maruti Suzuki lays stress on train­ing the train­ers. The key ob­jec­tive of the pro­gramme is to de­velop high qual­ity, ded­i­cated road safety pro­fes­sion­als for its driv­ing schools and stan­dard­ise train­ing de­liv­ery across In­dia as per Maruti Suzuki stan­dards. Future train­ers are trained to achieve pro ciency in train­ing, com­mu­ni­ca­tion skills and key in­struc­tional abil­i­ties.

Train­ing for Eco­nom­i­cally Weaker Sec­tions

In 2013-14, the Com­pany signed an MoU with Na­tional Mi­nori­ties Devel­op­ment and Fi­nance Cor­po­ra­tion (NSFDC) to train eco­nom­i­cally weak youths be­long­ing to mi­nor­ity com­mu­ni­ties. Nearly 3300 youths en­rolled for train­ing.

Road Safety Train­ing for Truck Driv­ers

In 2013-14, over 40,000 driv­ers trans­port­ing Maruti Suzuki ve­hi­cles at­tended driv­ing train­ing ses­sions at Driver Ed­u­ca­tion Cen­tres, lo­cated within the fac­tory premises in Mane­sar and Gur­gaon. Be­sides, 7050 driv­ers were trained at IDTR. In March 2014, a week long safety campaign “Jagriti” for driv­ers was also con­ducted. More than 2500 driv­ers par­tic­i­pated in this event. The pro­gramme also cov­ers health and eye check-ups and HIV/AIDS aware­ness and test­ing camps, mul­ti­ple me­dia like games, quizzes and nukkad­nataks (plays) etc. The Com­pany also re­wards driv­ers who prac­tise safe driv­ing and trans­port ve­hi­cles on time with­out dam­ages. The Com­pany also re­wards driv­ers who have anex­cel­lent track record of dam­age free and timely ve­hi­cles de­liv­ery. In 2013-14, 150 Star Driv­ers were fe­lic­i­tated.

Cor­po­rate Train­ing

Given its vast ex­pe­ri­ence in the eld of Road Safety, Maruti Suzuki through its net­work of Maruti Driv­ing Schools or­ga­nizes Road Safety train­ing cap­sules for em­ploy­ees of dif­fer­ent cor­po­rates. Sev­eral com­pa­nies such as Cairn In­dia, Re­liance, Voda­fone, Mahin­dra Satyam, Eli Lilly and In­dian Oil have sent their em­ploy­ees for driv­ing train­ing. The Com­pany has trained around 40,000 peo­ple from dif­fer­ent or­gan­i­sa­tions in the last three years.

Road Safety Tips

The Road Ahead

Road safety is an is­sue with many di­men­sions. This makes it im­per­a­tive that it is ad­dressed with a mul­ti­pronged ap­proach. Maruti Suzuki’s ef­forts in road safety have fo­cused on driv­ing train­ing and aware­ness gen­er­a­tion amongst masses. While the ef­forts have yielded re­sults, con­sid­er­ing the scale and need for road safety in In­dia, they are a drop in the ocean. The scope in the eld is im­mense and the best re­sults will be achieved when a col­lab­o­ra­tive ap­proach between in­di­vid­u­als and or­gan­i­sa­tion is taken.

Learn­ing to drive at IDTR, New Delhi

Fe­lic­i­ta­tion Cer­e­mony at IDTR, Gujarat

A driv­ing the­ory class for com­mer­cial driv­ers in progress

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