The unpolished truth
Goodness of the unpolished (16-31 May, 2015) was a timely article on rice. South Indian states are known for their heavy rice consumption. Rice remains with us from birth to death. However, rice cultivation has become a curse to many farmers given its escalating cost of production and indiscriminate use of fertilisers, pesticides and herbicides. Popular varieties rule the market. Everyone knows that unpolished, organic rice is good for health, but the attraction to white rice is deep-rooted. Strategies such as reducing the availability of white rice in supermarkets, making organic unpolished rice available in greater quantity, promotional campaigns supported by the government, and all-out support to organic rice growers from the government would be of great help in increasing its popularity.