The un­pol­ished truth

Down to Earth - - LETTERS - DE­VARAJA T N DA­VAN­GERE

Good­ness of the un­pol­ished (16-31 May, 2015) was a timely ar­ti­cle on rice. South In­dian states are known for their heavy rice con­sump­tion. Rice re­mains with us from birth to death. How­ever, rice cul­ti­va­tion has be­come a curse to many farm­ers given its es­ca­lat­ing cost of pro­duc­tion and in­dis­crim­i­nate use of fer­tilis­ers, pes­ti­cides and her­bi­cides. Pop­u­lar va­ri­eties rule the mar­ket. Ev­ery­one knows that un­pol­ished, or­ganic rice is good for health, but the at­trac­tion to white rice is deep-rooted. Strate­gies such as re­duc­ing the avail­abil­ity of white rice in su­per­mar­kets, mak­ing or­ganic un­pol­ished rice avail­able in greater quan­tity, pro­mo­tional cam­paigns sup­ported by the gov­ern­ment, and all-out sup­port to or­ganic rice grow­ers from the gov­ern­ment would be of great help in in­creas­ing its pop­u­lar­ity.

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