Home-made and home-delivered food is a hit in Delhi
SDelhi-based nonWECHHA, A profit, has been running programmes to educate children belonging to the weaker sections of society for the past 15 years. Last year, it started a food-delivery service, called Lunchbox 17, in association with women living in Jagdamba camp, Sheikh Sarai, a slum area in South Delhi. ‘17’ denotes the postal code of Jagdamba camp.
Getting home-made food is a major problem for Delhi’s vast working,migratory population,which does not have the time or resources to cook food at home. This has created a huge demand for home-delivered lunch box business in the city. Non-profits, small-scale start-ups and entrepreneurs have been joining the growing industry.
Our meals cost ` 80-120,depending on whether the food is vegetarian or nonvegetarian,”says Sourabh Sengupta,head of operations,Lunchbox 17.“We have trained all our cooks to prepare food with minimum oil and spices and to maintain hygiene.The cooks wear chef hats and we make sure the kitchen is clean at all times,”he adds.
Some tiffin services in the city have grown at a phenomenal rate. For instance, Calorie Smart, a Gurgaon-based company that delivers food exclusively to private companies, had only 10 customers in 2011. Today,the number has spiralled to over 800. They sell around 600 plates per day, with each plate costing ` 100-200. Estimates suggest their monthly profit is easily over ` 1 lakh.
“We offer six types of cuisine— Chinese,Lebanese,Mexican,Indian,Italian and Thai. Each plate is set according to the calories one wants to consume,”says Dimple Chatterjee, director of sales and customer engagement, Calorie Smart. “The cost of some of our plates can go up to ` 300,” she adds. Calorie Smart has a small team of 10, which includes cooks and helpers,and their monthly salary ranges from ` 9,000 to ` 14,000.
Talking about the remuneration given to the women working at Lunchbox 17, Sengupta says,“They are paid about ` 8,500 a month. These women have never been financially independent. This initiative has
Some tiffin services in Delhi deliver food to customers within 40 minutes of its preparation