Eco­log­i­cally serene

Down to Earth - - LIFE & NATURE -

The­p­ro­ces­siseco-friendlyandthereis­nowaste THE MOST in­ter­est­ing as­pect of itr is that its man­u­fac­tur­ing process has not changed since ages. "Sim­ply put, itr man­u­fac­tur­ing is a play of wa­ter and fire, and al­most all the other raw ma­te­ri­als are nat­u­ral," says Gau­rav Malhotra of Puja Per­fumeries. There are pri­mar­ily two kinds of itrs— flo­ral (rose, bela etc), and herbs ( sugandhmantri, car­damom, clove etc)—and the flavours are ex­tracted di­rectly from flower pe­tals or herb plants. Itrs are man­u­fac­tured us­ing a hy­dro dis­til­la­tion process that are fired through dung cakes or wood.

Tra­di­tion­ally, san­dal­wood is used as the base oil. But none of the oil is wasted. The equip­ment used in man­u­fac­tur­ing process is made of cop­per or bam­boo sticks. And al­co­hol is not used in the pro­duc­tion process. Not only is the process green, even the byprod­uct is re­cy­cled. For ex­am­ple, the used rose or san­dal­wood pe­tals and even the burnt wood are con­sumed by the agar­batti (in­cense sticks) in­dus­try. Even the wa­ter that is drained af­ter itr is made is so clean that lo­cal work­ers of­ten take a bath in the wa­ter that is drained af­ter the process.

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