Dream Big, Achieve Big­ger

Start­ing a small en­ter­prise, Shrikanth has come a long way and still dreams big to go fur­ther

DQ Channels - - Success Story - B SWAMI­NATHAN (swami­nathanb@cy­ber­me­dia.co.in)

Shrikanth is a typ­i­cal ex­am­ple for a per­fect techie. He has dec­o­rated his room not with lav­ish dec­o­ra­tions, pleas­ant flow­ers and other frag­ments. How­ever, he sits in a room full of wires, coax­ial ca­bles and lap­tops wait­ing to fix the prob­lems. From a hum­ble mid­dle class fam­ily, S Shrikanth, CEO, SB Sys­tems, Than­javur, has spread his en­tity across Tamil Nadu and gain­ing cus­tomers across the state.

Early Life

Shrikanth was born and brought up in Than­javur in an ortho­dox fam­ily. Hav­ing com­pleted his school in Kalyana­sun­daram Higher Sec­ondary School and a Masters de­gree in Com­puter Sci­ence from AVVM Sri Push­pam Col­lege, Poondi, he joined a as an em­ployee in DDEORG and af­ter that he joined in one of the lead­ing IT firms of those days, Patni. “The ex­pe­ri­ence in Patni helped me learn the al­pha­bets of the IT in­dus­try. Right from send­ing a pro­posal, till clos­ing the deals, Patni helped me in ev­ery­thing”, says Shrikanth. “Right from my col­lege days, I was pas­sion­ate on start­ing my own com­pany and it was pos­si­ble only af­ter few years of cor­po­rate ex­pe­ri­ence,” he says. “My first job was a that of a hard­ware trainee and later I was pro­moted as se­nior en­gi­neer and then as a branch man­ager and ended as an area man­ager,” says Shrikanth. How­ever Shrikanth tells that he does not fol­low a cor­po­rate sys­tem in his of­fice. “Even though I learnt ev­ery­thing from MNCs, I do not im­ple­ment any of that struc­ture in my or­ga­ni­za­tion. I want only my own way of work­ing”, avers Shrikanth. “I dreamt of hav­ing my own of­fice when I turn 40-years-old. I made the dream come when I turned 41”, he says.

The Story of SB sys­tems

In the late 1990’s Shrikanth, along with his friends, started SB sys­tems, with one of his friends. “I was a sleep­ing part­ner ini­tially and then in the year 2008, I took com­plete charge of the com­pany”, says Shrikanth who fur­ther adds that he wants to be dif­fer­ent from the cor­po­rate com­pany. “The com­pany was started in a small scale with just 4 em­ploy­ees and to­day the com­pany has many cus­tomers across the state,” he says. Shrikanth also ad­mits frankly that he did not face any big chal­lenges in the ini­tial days of his life. “I am very open that I did not have any big chal­lenges at the ini­tial days of my ca­reer.”

Cus­tomer is Strength

In busi­ness Shrikanth does not de­pend on mas­sive ad­ver­tise­ments and mar­ket­ing. “I do not be­lieve in big ad­ver­tise­ments and hon­estly, even my shop is not much vis­i­ble to the pub­lic and even then I could get reg­u­lar leads only through the ex­ist­ing cus­tomers”, says Shrikanth who fur­ther add that he al­ways want to be cus­tomer-cen­tric en­tre­pre­neur. “If you check my clien­tele, I can fig­ure out most of the cus­tomers are from the re­fer­rals and not through any mar­ket­ing”, he says.

Fu­ture Plans

Now, SB sys­tems is into both re­tail seg­ment and so­lu­tions seg­ment. “I want to turn from a typ­i­cal prod­uct-seller to a so­lu­tion provider and my fo­cus area is net­work­ing.” “Other one ma­jor de­vel­op­ment is I have ac­quired a com­pany which is a lo­cal ISP (In­ter­net Ser­vice Provider). From few years now, I want to be a lead­ing ser­vice provider for broad­band in the state”, he says.

Poli­cies in Life

In busi­ness, Shrikanth be­lieve in part­ner­ship model. “I have a habit of drag­ging good peo­ple in my own am­bit and make them my busi­ness part­ner, even though I may not get the lion’s share”, he says who had handed over all his Chen­nai-of­fice op­er­a­tion to a friend of him. “If there is one pol­icy in life, for me, it is, ‘live life and en­joy it’. I can see many peo­ple who are run­ning to­wards some­thing for­get­ting the fact that they are not liv­ing their life prop­erly. “, says Shrikanth. Even in the lo­cal mar­ket, Shrikanth has never failed to tie hands with other fel­low mem­bers for the busi­ness.

Ad­vice to Grow­ing En­trepreneurs

Shrikanth has ad­vice to the en­trepreneurs who are start­ing their own IT busi­ness. “I may ad­vise the young peo­ple to have faith in them­selves and once they are con­fi­dent of what they do, they should do with full in­volve­ment in what­ever task that has been as­signed,” he says. He also asks peo­ple to en­joy the work what­ever they do.

Per­sonal Life

Shrikanth is mar­ried and is gifted with a son and a daugh­ter. Shrikanth is guided by his par­ents San­thanam and An­na­mal. Shrikanth also at­tributes his suc­cess to his brother Va­sude­van who is with him in all his en­deav­ors. Shrikanth does not have any role-model in his life.

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