Beauty ‘n’ Brains

Swati Sa­hay, mar­ket­ing man­ager pro­mo­tions, Al­bion In­fo­tel ex­udes the right at­ti­tude and wit to take on the IT World

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With looks that steal away one’s at­ten­tion, and cal­iber to man­age the mar­ket­ing op­er­a­tions of a global IT en­ter­prise, she is the per­fect ex­am­ple of an in­de­pen­dent, smart mod­ern-day woman. As tal­ented as she is beau­ti­ful, Swati Sa­hay, mar­ket­ing man­ager pro­mo­tions at Al­bion In­fo­tel is a per­fec­tion­ist when it comes to dis­charg­ing her pro­fes­sional du­ties. An MBA in mar­ket­ing and IT, she cur­rently man­ages the en­tire mar­ket­ing ini­tia­tives for Delhi based Al­bion In­fo­tel that re­cently won the ‘Cloud Cham­pion award for 2012’ by Chan­nel World in as­so­ci­a­tion with EMC. Be­sides, the com­pany also launched two new so­lu­tions, Al­bion Se­cure and Al­bion DataSafe, in the anti-virus and data re­cov­ery cat­e­gories re­spec­tively.


Each day is a fresh new be­gin­ning for Sa­hay. She starts with a spir­i­tual prayer and reaches of­fice at 10 am in the morn­ing. This is fol­lowed by team meet­ings and dis­cus­sions on the on­go­ing work and plan­ning for the week ahead. “Af­ter the meet­ing and dis­cus­sions at a stretch, one needs time to re­lax and un­wind, hence I pre­fer hav­ing lunch at the cafe­te­ria with my fel­low team mem­bers and my boss. Hav­ing lunch to­gether strength­ens the bond among the em­ploy­ees and mem­bers,” she ex­plains. She gen­er­ally ends up at 6.30 pm in the evening, but de­pend­ing on the project it can stretch to few more hours. “I en­joy de­vot­ing my time to my pro­fes­sional com­mit­ments, which I am sure will drive me to newer heights in life,” she says.


Born in Jamshed­pur, Sa­hay be­longs to a fam­ily of com­peti­tors and per­fec­tion­ists. Her fa­ther is a doc­tor with the state gov­ern­ment and her un­cle is an IFS. Sa­hay stayed at a num­ber of places, as and when her fa­ther faced trans­fers, and so com­pleted her ed­u­ca­tion in parts from Jamshed­pur, West Ben­gal, and Delhi/NCR. “I did my school­ing from Mount Carmel Con­vent and grad­u­a­tion from Women’s Col­lege, Avila Con­vent. Af­ter that I pur­sued my MBA in mar­ket­ing and in­for­ma­tion tech­nol­ogy from the In­sti­tute of Man­age­ment Stud­ies, Ghaziabad,” tells the lady.


“I owe spe­cial credit to my fa­ther for what­ever I am to­day. He al­ways mo­ti­vated me to get good ed­u­ca­tion and strive ahead in what­ever field I choose to be in. He is my only in­spi­ra­tion in life. Whether it was learn­ing to ride a bi­cy­cle or deal­ing with a crit­i­cal sit­u­a­tion or even learn­ing how to swim by be­ing thrown in the deep end, I have a lot to thank him for, not only for the skills and the con­fi­dence he in­stilled in me, but also for all the un­spo­ken val­ues he taught me by just be­ing him­self,” she tells proudly.


A be­liever of destiny, Sa­hay in­tu­ites IT is the place for her. “Though in my nascent years I thought of be­com­ing a jour­nal­ist, but af­ter post grad­u­at­ing in mar­ket­ing and in­for­ma­tion tech­nol­ogy I grad­u­ally de­vel­oped a strong flair for mar­ket­ing com­mu­ni­ca­tion. Us­ing the IT plat­form to reach out to global cus­tomers was what I wanted to do,” she shares. Be­fore join­ing Al­bion, she had suc­cess­ful stints with brands such as Kotak Mahin­dra, Ba­jaj Cap­i­tal, and Col­ors Teletech.


Apart from im­pres­sive com­mu­ni­ca­tion skills, Sa­hay is men­tally tough and thought­ful, driven by logic and striv­ing for per­fect so­lu­tions. “I re­mem­ber the time when we were par­tic­i­pat­ing in Con­ver­gence 2012 and par­al­lely also worked on the col­lab­o­ra­tion with a Por­tuguese Com­pany. Both the projects were equally im­por­tant to Al­bion. We worked them out thor­oughly and con­verted them into huge suc­cess sto­ries. It was a good learn­ing ex­pe­ri­ence with re­spect to time man­age­ment and bud­get,” she tells.


A men­tally tough lady that she is, Sa­hay strongly be­lieves that gen­der does not dic­tate suc­cess. “The feel­ing of be­ing a weaker sec­tion never came to my mind, even if a meet­ing room is full of male col­leagues. I am gen­der blind as far as my pro­fes­sion goes. Logic and con­struc­tive con­clu­sion is what that forms the core of any busi­ness meet­ing,” says she with beam­ing con­fi­dence.


“Al­ways be­lieve in your­self,” ad­vises the suave lady. “Be clear in your logic, set clearly iden­ti­fied mile­stones for your­self, and gen­der clas­si­fi­ca­tion will never bother you,” adds she.


“I am lucky to have been blessed with a won­der­ful fam­ily and a sup­port­ive circle of friends, who un­der­stand my pro­fes­sional goals and com­mit­ments as I un­der­stand theirs. We strike a per­fect bal­ance be­tween per­sonal and pro­fes­sional hap­pi­ness. My fam­ily in­clud­ing me share the same thoughts on spir­i­tu­al­ity and de­rive strength from the same,” says Sa­hay.


Sa­hay loves to spend qual­ity time on the in­ter­net, watch­ing movies, and go­ing on long drives. The style­con­scious pretty woman also en­joys read­ing fash­ion mag­a­zines and keeps tab of the lat­est trends.


“I want to set a strong foot­step in mar­ket­ing com­mu­ni­ca­tion in do­mes­tic as well as in­ter­na­tional mar­ket,” she sums up.

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