RUZAN KHAM­BATTA mar­ket­ing

Not the one to fol­low con­ven­tions, Ruzan Kham­batta treads her own path with an ab­so­lute fear­less spirit, un­de­terred by any hur­dle

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She stands apart as a woman en­tre­pre­neur. From an early age, Ruzan’s goal was to cre­ate and man­age path-break­ing IT busi­nesses and projects. To fur­ther this goal, she pur­sued com­puter ap­pli­ca­tions, hard­core pro­gram­ming and sys­tems in­te­gra­tion. She de­cided to be­gin her ca­reer from scratch, with­out draw­ing on her fam­ily re­sources and con­tacts. Ruzan launched Wizz O Tech, a pi­o­neer in web-en­abled con­tent and then E-Comm Op­por­tu­ni­ties which was the 1st Gu­jarat Broad­band ISP. Cur­rently her en­ter­prise is do­ing lot of in­no­va­tive projects in Aug­mented Re­al­ity.

Ruzan has de­vel­oped strong fun­da­men­tals in the do­mains of busi­ness strat­egy, pro­gram­ming, mar­ket­ing, sales and sys­tem de­sign. She’s a woman who al­ways wants to in­no­vate and ex­per­i­ment—un-con­strained by con­ven­tion.

ED­U­CA­TIONAL BACK­GROUND Ruzan grad­u­ated in bio-chem­istry and com­pleted her masters in life sciences. She was amongst the 12 peo­ple cho­sen all over In­dia for British Chevening Schol­ar­ship for Ad­vanced Man­age­ment Pro­gram for Young In­dian IT Pro­fes­sion­als, 2001-2002, at the Manch­ester Busi­ness School, one of the best six busi­ness schools in Europe. This helped her achieve a per­fect mix of manag­ing and in­no­vat­ing a tech­nol­ogy cen­tric en­ter­prise.

IS IT MALE DOM­I­NATED? Ruzan ac­cepts that it is a chal­lenge but the one whch can be han­dled well. She says, “When I started my ca­reer in IT, as IT was sup­posed to be a knowl­edge field and so women were hardly seen here. I had to over­come it by walk­ing the ex­tra mile and demon­strat­ing the var­i­ous tech­nol­ogy know-hows and de­liver re­sults. Some­times I have to go out-of-my-way to prove my po­ten­tial.” Ruzan be­lieves that be­ing a woman gives her some in­nate qual­i­ties like be­ing in­tu­itive, com­pre­hen­sive, at­ten­tive and hav­ing de­tailed com­mu­ni­ca­tion style with bet­ter lis­ten­ing skills, in­clu­sive, in­ter­ac­tivecol­lab­o­ra­tive lead­er­ship style, be­ing em­pa­thetic which fa­cil­i­tates trust-build­ing, the most im­por­tant build­ing block for a re­la­tion­ship, and be­ing peo­ple ori­ented— all these help her im­mensely in her lead­er­ship skills.

CHAL­LENGES GA­LORE

“Like any chal­lenge in life, it’s not what ac­tu­ally hap- pens that will de­ter­mine the out­come but it’s what you de­cide to do about it. In­vite chal­lenges in your life. Em­brace it. They make you stronger, “says Ruzan philo­soph­i­cally. She con­tin­ues, “I en­tered into a field which re­quired a fu­sion of tech­nol­ogy with lot of home­grown innovations. As the ma­jor con­straint was that the tech­nol­ogy was not at all es­tab­lished and it had to be proven to be func­tional. These were all pos­si­ble be­cause of the im­pe­tus to tech­no­vate and in­no­vate. Then the task of han­dling a team not just of whitecol­lar peo­ple but also blue-col­lar peo­ple is in it­self an ar­du­ous task. I al­ways em­pha­size that women are very good into multi-task­ing and are best all-rounders. It is just the be­lief in our­selves that gives us the boost to take us through.”

AD­VICE TO WORK­ING WOMEN Ruzan has some re­ally valu­able ad­vice for work­ing women. • Fo­cus on be­ing the best: Never com­pare your­self with your col­leagues but com­pare your­self with the best and then com­pete with your­self. Don’t ever give up.

• Value- add: Al­ways do value ad­di­tion in your task/ work/as­sign­ment that you do. De­liver more than what is expected from you. This will make you stand apart from the crowd.

• Voice your opin­ion/dis­sat­is­fac­tion: Take charge, and don’t be afraid to call out in­equal­ity when you see it or ex­pe­ri­ence it. But make sure you voice the same to peo­ple who are in-charge and see to it that you ex­plain to them log­i­cally and not emo­tion­ally. Fight it back

• Time for self: Never ever ne­glect your­self. Re­lax, en­joy and do not for­get to take your daily dose of de-stress­ing. Be the al­pha woman.

HOB­BIES For Ruzan, it’s work all the way but other then that, she loves to sleep and eat. Also, she rel­ishes some great food.

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