IT CHAN­NEL STARTS WOO­ING THE SEVEN SIS­TERS

Ser­vice is­sues, un­der-de­vel­oped dis­tri­bu­tion, lo­gis­ti­cal prob­lems, in­sur­gency troubles-the seven sis­ters of North-East are be­set with sev­eral woes. Nev­er­the­less, IT ven­dors have started look­ing at de­vel­op­ing chan­nels across all the seven states, thanks to

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Arunachal Pradesh: Lo­gis­ti­cal Night­mare

Arunachal Pradesh wit­nesses the most frus­trat­ing sce­nario of the north-east, reg­is­ter­ing a stag­nant mar­ket over the last 2 years. With only seven chan­nel part­ners op­er­a­tional in the state, mainly in the cap­i­tal Itana­gar, In­dia’s eastern-most state fails to boast of a ro­bust chan­nel hi­er­ar­chy or an im­pres­sive record of per­for­mance in IT.

Arunachal Pradesh bor­ders the states of As­sam and Na­ga­land to the south, and shares in­ter­na­tional bor­ders with Bhutan in the west, Myan­mar in the east and the Peo­ple’s Repub­lic of China (PRC) in the north.

“Mar­ket in Arunachal Pradesh is not at all or­ga­nized. There is hardly any growth in the mar­ket and the part­ners find it hard to progress in the chan­nels. Twenty three per­cent of the to­tal busi­ness is gen­er­ated out of Itana­gar and the mar­ket is evenly spread. But the chan­nel part­ners are mostly cen­tered around the state cap­i­tal,” said Saroj Jain of Swastik Sys­tems.

Like the rest of the north-east, ex­cept As­sam and Tripura, Arunachal Pradesh too suf­fers from a lack of dis­trib­u­tors and ser­vice part­ners, with lo­gis­tics be­ing the big­gest prob­lem. Among all the Seven Sis­ters, Arunachal

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