IT CHANNEL STARTS WOOING THE SEVEN SISTERS
Service issues, under-developed distribution, logistical problems, insurgency troubles-the seven sisters of North-East are beset with several woes. Nevertheless, IT vendors have started looking at developing channels across all the seven states, thanks to
Arunachal Pradesh: Logistical Nightmare
Arunachal Pradesh witnesses the most frustrating scenario of the north-east, registering a stagnant market over the last 2 years. With only seven channel partners operational in the state, mainly in the capital Itanagar, India’s eastern-most state fails to boast of a robust channel hierarchy or an impressive record of performance in IT.
Arunachal Pradesh borders the states of Assam and Nagaland to the south, and shares international borders with Bhutan in the west, Myanmar in the east and the People’s Republic of China (PRC) in the north.
“Market in Arunachal Pradesh is not at all organized. There is hardly any growth in the market and the partners find it hard to progress in the channels. Twenty three percent of the total business is generated out of Itanagar and the market is evenly spread. But the channel partners are mostly centered around the state capital,” said Saroj Jain of Swastik Systems.
Like the rest of the north-east, except Assam and Tripura, Arunachal Pradesh too suffers from a lack of distributors and service partners, with logistics being the biggest problem. Among all the Seven Sisters, Arunachal