Assam: Moi Sabothke Dangor
“Although the market is distribution driven, retail takes up majority of the revenue earnings. A distribution line ensures growth and retail ensures a good profit. Most of the tenders are bagged directly by the principals and are supplied directly here,” said Kishore Agarwal of Infotech Solutions.
Talking of the north-east, Guwahati is definitely the big boss of the region from all the perspectives; be it commerce, connectivity, offices, economy, population or related parameters (except education where Mizoram ranks first) and thus channels is no exception.
With a population of 60 lakh, Assam has a well-structured channel hierarchy in place ranging right from tier-1 to tier-4. Distribution and sub-distribution business comprises of the major revenue spinners in the region, as Guwahati caters to five of the seven north-eastern states. The strategic location of the state’s capital places Assam on top of the list as the entire connectivity to north-east India depends on the functioning of Guwahati.
National distributors operate with ease from the region and five major houses have their own warehouses in the city. The total channel strength comprises nearly 400, about half of which has a mix of business with automation, light electrical, stationery and consumer electronics. The only city in the state where IT does not feature as a sub-strata is Guwahati, which houses 94 channel partners. In the entire channel ecosystem in Assam, only 18 firms control the IT channels market majorly and fluctuations within these company market shares lead to turmoil and imbalances in the market.
Although the state is the stronghold for distribution, solutions business too has become important, generating ` 68 crore of annual business. Majorly, the solution segments becoming important are network integration,