As­sam: Moi Sabothke Dan­gor

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“Al­though the mar­ket is dis­tri­bu­tion driven, re­tail takes up ma­jor­ity of the rev­enue earn­ings. A dis­tri­bu­tion line en­sures growth and re­tail en­sures a good profit. Most of the ten­ders are bagged di­rectly by the prin­ci­pals and are sup­plied di­rectly here,” said Kishore Agar­wal of In­fotech So­lu­tions.

Talk­ing of the north-east, Guwahati is def­i­nitely the big boss of the re­gion from all the per­spec­tives; be it com­merce, con­nec­tiv­ity, of­fices, econ­omy, pop­u­la­tion or re­lated pa­ram­e­ters (ex­cept ed­u­ca­tion where Mi­zo­ram ranks first) and thus chan­nels is no ex­cep­tion.

With a pop­u­la­tion of 60 lakh, As­sam has a well-struc­tured chan­nel hi­er­ar­chy in place rang­ing right from tier-1 to tier-4. Dis­tri­bu­tion and sub-dis­tri­bu­tion busi­ness com­prises of the ma­jor rev­enue spin­ners in the re­gion, as Guwahati caters to five of the seven north-eastern states. The strate­gic lo­ca­tion of the state’s cap­i­tal places As­sam on top of the list as the en­tire con­nec­tiv­ity to north-east In­dia de­pends on the func­tion­ing of Guwahati.

Na­tional dis­trib­u­tors op­er­ate with ease from the re­gion and five ma­jor houses have their own ware­houses in the city. The to­tal chan­nel strength com­prises nearly 400, about half of which has a mix of busi­ness with au­to­ma­tion, light elec­tri­cal, sta­tionery and con­sumer elec­tron­ics. The only city in the state where IT does not fea­ture as a sub-strata is Guwahati, which houses 94 chan­nel part­ners. In the en­tire chan­nel ecosys­tem in As­sam, only 18 firms con­trol the IT chan­nels mar­ket ma­jorly and fluc­tu­a­tions within these com­pany mar­ket shares lead to tur­moil and im­bal­ances in the mar­ket.

Al­though the state is the strong­hold for dis­tri­bu­tion, so­lu­tions busi­ness too has be­come im­por­tant, gen­er­at­ing ` 68 crore of an­nual busi­ness. Ma­jorly, the so­lu­tion seg­ments be­com­ing im­por­tant are net­work in­te­gra­tion,

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