Megha­laya: Dis­tri­bu­tion Woes

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Ev­ery mar­ket in east In­dia has a par­a­digm and modus operandi of its own and Shillong makes no ex­cep­tion. The grow­ing in­ter­est in IT and gad­gets among the lo­cal pop­u­lace may take Shillong to newer highs and maybe some­day, Shillong will gain con­trol over IT op­er­a­tions in Megha­laya too.

Termed as one of the strong­est and the most ‘peace­ful’ mar­ket in north-east In­dia, Shillong, the pride of Megha­laya, has an in­ter­est­ing story to elab­o­rate. Like most of its neigh­bors, the IT in­dus­try in the cap­i­tal of Megha­laya grew up at a pretty un­planned pace with some lot of the en­trepreneurs con­sid­er­ing the ‘IT game’ a safe bait but not wor­thy of be­ing a fo­cus area. The sit­u­a­tion re­mained such for most of the late ‘80s with the state gov­ern­ment sud­denly start­ing to roll out key projects.

The nat­u­ral in­cli­na­tion thus came in fa­vor of IT, with some com­pa­nies con­sid­er­ing the ven­ture worth­while to in­vest. Un­til now, the state gov­ern­ment still re­mains one of the key seg­ments here, but re­tail has picked up mo­men­tum be­com­ing the largest rev­enue con­trib­u­tor in the chan­nel hi­er­ar­chy. BFSI and tele­com in­dus­tries also have picked up well in re­cent times.

The mode of chan­nel trad­ing, how­ever, con­tin­ued to re­main the core sup­plies, and so­lu­tions or re­selling did not drew much at­ten­tion as a re­sult. The state, like Sikkim, Mi­zo­ram, Ma­nipur and Arun­chal Pradesh, also saw a dra­matic fall in the num­ber of es­tab­lished com­pa­nies, im­ply­ing that the mar­ket is in­deed pro­lif­er­at­ing in its own ca­pac­ity when it was deemed to be on the ex­pan­sion mode.

How­ever, as the sup­plies continue to fea­ture

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