AN EN­TRE­PRE­NEUR FOR LIFE

Deven­dra Desh­mukh, co-founder and CEO of Pune based e-Zest So­lu­tions is an en­tre­pre­neur for life with strong fo­cus on Val­ues, Pas­sion and long term Com­mit­ment to goals

DQ Channels - - Cover Story - PRIYANKA PUGAOKAR (priyankapu@cy­berme­dia.co.in)

Deven­dra Desh­mukh, co-founder and CEO of Pune based e-Zest So­lu­tions is an en­tre­pre­neur for life with strong...

At times when highly qual­i­fied and tal­ented IT soft­ware pro­fes­sion­als were chas­ing lu­cra­tive jobs in the west­ern world, one en­tre­pre­neur along with his four friends con­ceived an idea of start­ing an in­no­va­tion fo­cused global IT ser­vices com­pany. Deven­dra Desh­mukh, co-founder and CEO of Pune based e-Zest So­lu­tions pur­sued his dream with full pas­sion and com­mit­ment and led a suc­cess­ful en­tre­pre­neur­ial jour­ney.

INI­TIAL DAYS

Af­ter com­ple­tion of his Mas­ter of Busi­ness Ad­min­is­tra­tion (MBA) in Man­age­ment In­for­ma­tion Sys­tems in 2000, Deven­dra along with his four busi­ness part­ners laid the found­ing stone of e-Zest So­lu­tions.

“We all shared a pas­sion for tech­nol­ogy, wanted to do some­thing of our own to cre­ate value for our­selves and so­ci­ety both”, he rec­ol­lects.

Like, any other com­pany, e Zest also went through its lows dur­ing ini­tial days. The big­gest chal­lenge was get­ting funds for sales op­er­a­tions.

“Our growth was slow ini­tially be­cause we were from tech­nol­ogy back­ground and did not have ded­i­cated sales team to mar­ket our of­fer­ings. We stepped in sales role, so that we could build re­la­tion­ships with new clients and ex­ist­ing one alike. It was time con­sum­ing, but at the end it had its own re­wards”, he says.

Since in­cep­tion, e Zest has wit­nessed or­ganic growth in terms of rev­enue and scale. Some of the ma­jor mile­stones in e Zest’s jour­ney were be­com­ing Mi­crosoft Cer­ti­fied Gold Part­ner and launch­ing its first Cloud Man­age­ment Prod­uct Lantana. The com­pany was one of the first AWS Con­sult­ing part­ner, e Zest has com­menced op­er­a­tions in USA and Ger­many.

SUC­CESS MANTRA

Deven­dra says that pas­sion, fo­cus and knowl­edge about the in­dus­try are the prime req­ui­sites to be­come a suc­cess­ful en­tre­pre­neur. “I have al­ways be­lieved in three things: per­sis­tence, be­liev­ing in your idea and dreaming big and pur­su­ing your dream with full pas­sion”, he says.

Deven­dra also has a pas­sion for men­tor­ing star­tups and fos­ter­ing en­trepreneur­ship. He is as­so­ci­ated with the TiE­Con Pune chap­ter for the last 3 years as a Char­ter Mem­ber. He ad­vises the bud­ding en­trepreneurs to be­lieve in their dream and al­ways fol­low their heart.

“Don’t get bogged down by bad ex­pe­ri­ences. Life is, in­deed, about good and bad ex­pe­ri­ences! Al­ways fol­low your heart and the uni­verse will play along to help you achieve the goal”, he says.

He opines that join­ing en­trepreneur­ship as­so­ci­a­tions like TiE could ben­e­fit the new com­ers to strengthen their foun­da­tion.

FAM­ILY IN­SEP­A­RA­BLE PART OF SUC­CESS

Deven­dra is hum­bled for the kind of role his fam­ily has played in his en­tre­pre­neur­ial jour­ney. He is thank­ful to his wife Sonal who al­ways stood be­hind him and kept him mo­ti­vated dur­ing hard times.

“My wife Sonal played very im­por­tant role in my en­trepreneur­ship jour­ney. She al­ways sup­ported me by tak­ing care of fam­ily & home front. Due to busi­ness travel, I am forced to be away from home for at least 90 day a year. I am very thank­ful to her for all per­sonal and pro­fes­sional sac­ri­fices she did for me”, he says.

Photography and read­ing are the things which re­fresh Deven­dra and he al­ways take out time from his busy sched­ule to pur­sue his hob­bies. Sen­si­tive to­wards so­cial causes, Deven­dra en­dorses CSR ac­tiv­i­ties and com­mit­ted to work for the bet­ter­ment of the so­ci­ety.

AM­BI­TIOUS GROWTH PLANS AHEAD

Deven­dra has very am­bi­tious growth plans at e Zest for next 5 years. Other than or­ganic growth plans, he is ex­plor­ing ac­qui­si­tions for strate­gic tar­get com­pa­nies, es­pe­cially in space of IT In­fra­struc­ture and Cloud Com­put­ing. Deven­dra feels that as or­ga­ni­za­tion scales, it’s im­por­tant that in­di­vid­ual also scale with it. There­fore, he has plans to pur­sue fur­ther ed­u­ca­tion to in­crease his per­sonal skills and knowl­edge via ex­ec­u­tive ed­u­ca­tion route.

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