TV TO BE THE NEXT-GEN IN­TER­NET CAR­RIER

Cisco em­pow­ers global ser­vice providers to of­fer next-gen­er­a­tion in­ter­net (NGI). It de­fines NGI as net­works and ser­vices in­ter­con­nect­ing to cre­ate prof­itable ex­pe­ri­ences that are more vis­ual, more mo­bile, more vir­tual and in­tu­itive to use

DQ Channels - - Channel Pulse - ANUSHRI MON­DAL (anushrim@cy­berme­dia.co.in)

Cisco em­pow­ers global ser­vice providers to of­fer nextgen­er­a­tion in­ter­net (NGI). It de­fines NGI as net­works...

“Over­all, I would say that cloud tech­nolo­gies, newer com­pres­sion stan­dards and HTML5 are paving the way for new pay-TV ex­pe­ri­ences. Mon­e­ti­za­tion will hap­pen through the in­no­va­tive new ser­vices brought in by the above tech­nolo­gies, like video-on­de­mand, in­ter­ac­tive ap­pli­ca­tions, time-shifted view­ing and tar­geted ad­ver­tise­ments, to name but a few” AUNINDO GHOSH, Se­nior Prod­uct Manager, Cisco Videoscape So­lu­tions, In­dia & SAARC

Cisco’s Videoscape so­lu­tion un­leashes new video­driven ex­pe­ri­ences that make TV the medium of choice, car­ried for­ward across de­vices. It uni­fies the power of Cisco Videoscape cloud, net­work and client hard­ware and soft­ware as­sets in or­der to connect me­dia com­pa­nies, ser­vice providers and con­sumers to new ex­pe­ri­ences – with the flex­i­bil­ity to cus­tomize.

Th­ese new con­nected home ex­pe­ri­ences in­clude three types of de­vices. First, multi-room DVR, per­sonal me­dia play­back on TV and smart de­vices like smartphones and tablets as re­mote con­trol and TV guide brows­ing de­vices. Se­condly, fully-fledged me­dia gate­ways that can serve as one-stop-shops for all home me­dia com­bi­na­tions of th­ese ex­pe­ri­ences and more and thirdly, con­nected multi-screen ex­pe­ri­ences like watch­ing TV on your hand­held de­vices away from home, off­line view­ing dur­ing flights and even over­seas view­ing of fa­vorite pro­grams when trav­el­ling.

On top of all this, record­ing TV pro­grams on cloud and watch­ing them from any­where us­ing Cisco’s cloud tech­nolo­gies means that con­sumers will have the power to en­gage with pre­mium pay-TV con­tent in a syn­chro­nized and per­son­al­ized way, wher­ever and when­ever they want to.

MON­E­TIZ­ING TELE­VI­SION EX­PE­RI­ENCE

Pay-TV tech­nol­ogy, from con­tent prepa­ra­tion to con­sump­tion, is a very broad area and Cisco pro­vides so­lu­tions for the com­plete end-to-end sys­tem through the en­tire pay-TV tech­nol­ogy spec­trum. Cisco uses a com­bi­na­tion of con­tent pro­tec­tion tech­nolo­gies in­clud­ing smart cards and DRM, cloud tech­nolo­gies for ser­vice ve­loc­ity, back-end hard­ware and dat­a­cen­ter pow­ered by its Uni­fied Com­put­ing Sys­tem (UCS), newer com­pres­sion and en­cod­ing tech­nolo­gies like HEVC and 4K, and core client-side tech­nolo­gies like HTML5.

“Over­all, I would say that cloud tech­nolo­gies, newer com­pres­sion stan­dards and HTML5 are paving the way for new pay-TV ex­pe­ri­ences. Mon­e­ti­za­tion will hap­pen through the in­no­va­tive new ser­vices brought in by the above tech­nolo­gies, like video-on-de­mand, in­ter­ac­tive ap­pli­ca­tions, time-shifted view­ing and tar­geted ad­ver­tise­ments, to name but a few,” said Aunindo Ghosh, Se­nior Prod­uct Manager, Cisco Videoscape So­lu­tions, In­dia & SAARC.

TAP­PING INTO CLOUD TECH­NOL­OGY TO EN­HANCE BUSI­NESS

To­day, an in­creased num­ber of busi­nesses are mov­ing to­wards cloud-based de­ploy­ments. Cloud of­fers quick and flex­i­ble ser­vices, with re­source op­ti­miza­tion at the back-end, al­low­ing pay-TV ser­vice providers to launch their ser­vices faster and then scale them as per mar­ket and sub­scriber de­mand. This is par­tic­u­larly rel­e­vant for Cisco video tech­nolo­gies, as we are help­ing video ser­vice providers, broad­cast­ers and me­dia com­pa­nies trans­form their busi­nesses and de­liver new con­sumer ex­pe­ri­ences through in­no­va­tions in cloud and vir­tu­al­iza­tion. “We have un­der­taken sev­eral cloud trans­for­ma­tion pro­grams and have de­vel­oped mul­ti­ple prod­ucts and so­lu­tions that are de­vice ag­nos­tic. Clas­sic ex­am­ples of Cisco’s in­no­va­tions in cloud tech­nol­ogy in­clude Mul­ti­screen Cloud DVR, Video Ev­ery­where and Con­nected Video Gate­way within the Videoscape port­fo­lio,” adds Ghosh.

Cisco’s Videoscape plat­form is uti­lized by over 150 lead­ing providers in more than 90 coun­tries. Over 300 mil­lion(30 crore) homes around the world – over a quar­ter of all global TV homes – are en­joy­ing im­proved view­ing ex­pe­ri­ences pow­ered by Cisco.

In In­dia, Cis­cocur­rently en­ables over 50 per cent of the pay-TV tech­nol­ogy in­dus­try and pro­vides dig­i­tal pay-TV ex­pe­ri­ence to more than 40 mil­lion homes. That meansnearly 200 mil­lion In­di­an­swatch TV with us on our lead­ing cus­tomers’ plat­forms – Tata Sky, Hathway, Air­tel, DEN and oth­ers.

The big­gest dif­fer­en­tia­tor that we of­fer pay-TV ser­vice providers is the end-to-end in­te­grated na­ture of our video so­lu­tions. Key of­fer­ings range from in­fra­struc­ture el­e­ments such as con­di­tional ac­cess (CAS), mid­dle­ware, en­coders, mul­ti­plex­ers, back­end hard­ware and soft­ware, in­clud­ing CMTS, to our vast port­fo­lio of ca­ble broad­band and net­work ac­cess equip­ment. We pride our­selves in be­ing the end-to-end tech­nol­ogy part­ner in our cus­tomers’ pay-TV jour­neys. That is what sets us apart. We are work­ing with sev­eral lead­ing play­ers in the ser­vice provider seg­ment, in­clud­ing Tata Sky, Hathway, Air­tel, DEN and Video­con.

THE EARLY ADOPTERS

In In­dia, the Cisco Videoscape so­lu­tions port­fo­lio has been adopted by Air­tel Dig­i­tal TV and Tata Sky. Re­cently, Video­con d2h has also part­nered with us to de­liver an in­no­va­tive, high qual­ity tele­vi­sion view­ing ex­pe­ri­ence to its cus­tomers. Cisco has col­lab­o­rated with Video­con d2h to cre­ate an in­fra­struc­ture that sup­ports ad­vanced ser­vices like 4K, OTT (Over the Top), VoD (Video on De­mand), multi-screen video and multi-room DVR (Dig­i­tal Video Recorder), on a high def­i­ni­tion plat­form (HD) in­clud­ing an ad­vanced HD pro­gram guide with built-in ca­pa­bil­i­ties for multi-source con­tent search, on-de­mand cat­a­log and EPG ad­ver­tise­ments.

Sim­i­larly, lead­ing ser­vice providers around the world like DirecTV and Cable­vi­sion (USA), BSkyB, Sky Italia, Sky Deutschland, Vi­asat (Europe), Fox­tel (Australia), Yes and Hot (Is­rael), Astro (Malaysia), KT SkyLife (Korea) and In­dovi­sion (In­done­sia) are cur­rently us­ing Cisco Videoscape so­lu­tions to de­liver anext-gen­er­a­tion TV view­ing ex­pe­ri­ence. Cisco is also en­abling ser­vice providers such as Ka­bel Deutschland (Ger­many) to tran­si­tion to cloud-based video so­lu­tions, vir­tu­al­ized man­aged ser­vices so­lu­tions and much more.

IN­DI­VID­U­AL­IZED TV EX­PE­RI­ENCE IS ES­SEN­TIAL FOR NEXT GEN TV EX­PE­RI­ENCE

In to­day’s world, video and the in­di­vid­ual are be­com­ing in­sep­a­ra­ble. Con­sumer be­hav­ior is fol­low­ing a tra­jec­tory to­wards con­sump­tion of video, when­ever, wher­ever, on an ever-ex­pand­ing uni­verse of gad­gets. TV and PC are no longer the only means of watch­ing video. Video providers are now mov­ing to ex­tend video ser­vices to all screens, from smartphones and tablets to gam­ing con­soles, con­nected TVs, and more.

To dif­fer­en­ti­ate the pay-TV of­fer­ing, video ser­vice providers have to take multi-screen ex­pe­ri­ences to the next level –and that level is per­son­al­iza­tion. Smartphones, tablets, lap­tops are mainly per­sonal de­vices, so it’s im­per­a­tive that the over­all TV con­tent con­sump­tion ex­pe­ri­ence is per­son­al­ized. Hence, from per­son­al­ized rec­om­men­da­tion and record­ing pro­grams in cloud as per in­di­vid­ual choice, tar­geted, rel­e­vant ad­ver­tise­ments are be­com­ing popular.

Even on TV, which is mostly a fam­ily-ori­ented de­vice, we are see­ing the ad­vent of per­sonal pro­files and per­son­al­ized guides which show only a viewer’s fa­vorite chan­nels etc. While the adap­ta­tion of th­ese tech­nolo­gies varies from mar­ket to mar­ket, over­all, I would say that TV to­day is more per­sonal than ever.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.