02 Redington India
PS Neogi, K Rangan
Start-up Year: 1993 Collaborations: HP, Lenovo, Apple
Address: Guindy House, 95 Anna Salai, Guindy, Chennai 600 032
Website: www. redingtonindia.com
Launching a cloud services portfolio in FY16
Highest growth came from the overall Apple portfolio
Three factors colluded to ensure Redington’s single digit growth: the pressure on funds rotation of Redington’s channel partners; the high interest rates, maintaining pressure on margins; and, the ecosystem disturbed due to business being diverted to the eCommerce sites. Nevertheless, Redington saw good traction in the overall consumer segment helped by the marketshare gains by HP and Lenovo. It secured high growth in the overall Apple portfolio as well. The Apple Mac business saw good uptick and there was good traction in iPhones too. It also formulated and initiated its cloud strategy, with an integrated vendor-agnostic, partner-centric, services based approach. The elements were put in place last year and the company
would start offering a cloud portfolio to its partners from the second half of this fiscal.
Meanwhile, ProConnect, its SCM arm geared up for value-added, comprehensive supply chain solutions and this helped it attract many 3PL customers across different verticals. Redington also concentrated on consolidating its portfolio and added a very few vendors over the year like Smart Enterprise, Ubiquity, Capsdase, Barracuda, Belkin, Philips and Vaultize. On the smartphones side, the company is planning to induct domestic brands on to its portfolio. Right now Redington does Apple and BlackBerry smartphones; with addition of Indian brands it is looking at the volume market in FY16.