05 Rashi Peripherals
Start-up Year: 1989
Collaborations: ADATA, AMC, APC, Apple, Asus, Google Chromecast, Micron, ECS, HP, Huawei, Intel, Leadtek, Lenovo, Logitech, Mobotix, Netgear, Nvidia, Plantronics, SanDisk, Toshiba
Address: Ariisto House, 5th Floor, Junction of N.S. Phadke Road, Telli Gali, Andheri (E), Mumbai - 400069
Phone: 022 – 61771771/72, Website: www.rptechindia.com
Best Intel distributor in APAC excluding China; Best Distributor of Leadtek in APAC; and Best National Distributor of Lenovo
Added Goolge & Apple in the portfolio
For Rashi Peripherals, FY15 was one of its best performing years in recent times. While it witnessed 36% growth Y-o-Y, its CAGR for the last 10 years has been 29%. This made Rashi the fastest growing ND in the country. The increase in market share within the existing brand portfolio accounted for about half of this total growth while the remainder came from adding new brand portfolios. In all categories of products, Rashi has a very stable and balanced portfolio. In Component category, Intel is the largest brand; in Peripherals, Sandisk; in PCD, Lenovo; in Mobile, Apple; and in Networking, Netgear. Last year, the company added Google as well as Apple as the two major product brand categories. Rashi is now the ND for Apple iPhones as well as Google Chromecast in the country.
Besides, Rashi continued to develop its branches. Currently, it has 51 branches with 900 plus employees and almost 9,000 partner billings in 800 towns and cities.
It is the only distributor to have opened its office in Agartala, Tripura. Most importantly, last year it did close to 100 events that included road-shows, exhibitions, and training programs. The unique strategy that has worked for Rashi is working 365 days along with faster decision making process and empowerment at the branch level. The branch heads are empowered to take local finance decisions. Moreover, it follows a ‘linear business approach’ that makes it stand out of the rest in the market.