05 Rashi Pe­riph­er­als

Suresh Pansari

DQ Channels - - Distributors -

Start-up Year: 1989

Col­lab­o­ra­tions: ADATA, AMC, APC, Ap­ple, Asus, Google Chrome­cast, Mi­cron, ECS, HP, Huawei, In­tel, Lead­tek, Len­ovo, Log­itech, Mobotix, Net­gear, Nvidia, Plantron­ics, SanDisk, Toshiba

Ad­dress: Ari­isto House, 5th Floor, Junction of N.S. Phadke Road, Telli Gali, And­heri (E), Mum­bai - 400069

Phone: 022 – 61771771/72, Web­site: www.rptechin­dia.com

HIGH­LIGHTS

Best In­tel dis­trib­u­tor in APAC ex­clud­ing China; Best Dis­trib­u­tor of Lead­tek in APAC; and Best Na­tional Dis­trib­u­tor of Len­ovo

Added Goolge & Ap­ple in the port­fo­lio

For Rashi Pe­riph­er­als, FY15 was one of its best per­form­ing years in re­cent times. While it wit­nessed 36% growth Y-o-Y, its CAGR for the last 10 years has been 29%. This made Rashi the fastest grow­ing ND in the coun­try. The in­crease in mar­ket share within the ex­ist­ing brand port­fo­lio ac­counted for about half of this to­tal growth while the re­main­der came from adding new brand port­fo­lios. In all cat­e­gories of prod­ucts, Rashi has a very sta­ble and bal­anced port­fo­lio. In Com­po­nent cat­e­gory, In­tel is the largest brand; in Pe­riph­er­als, Sandisk; in PCD, Len­ovo; in Mo­bile, Ap­ple; and in Net­work­ing, Net­gear. Last year, the com­pany added Google as well as Ap­ple as the two ma­jor prod­uct brand cat­e­gories. Rashi is now the ND for Ap­ple iPhones as well as Google Chrome­cast in the coun­try.

Be­sides, Rashi con­tin­ued to de­velop its branches. Cur­rently, it has 51 branches with 900 plus em­ploy­ees and al­most 9,000 part­ner billings in 800 towns and cities.

It is the only dis­trib­u­tor to have opened its of­fice in Agar­tala, Tripura. Most im­por­tantly, last year it did close to 100 events that in­cluded road-shows, ex­hi­bi­tions, and train­ing pro­grams. The unique strat­egy that has worked for Rashi is work­ing 365 days along with faster de­ci­sion mak­ing process and em­pow­er­ment at the branch level. The branch heads are em­pow­ered to take lo­cal fi­nance de­ci­sions. More­over, it fol­lows a ‘lin­ear busi­ness ap­proach’ that makes it stand out of the rest in the mar­ket.

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