12 For­tune Mar­ket­ing

Manoj Gupta

DQ Channels - - Distributors -

Start up Year: 1994

Col­lab­o­ra­tions: Sea­gate, HP pen drives, Se­cur­eye, Tenda, RAID Store, Sy­man­tec

Ad­dress: 201-202, Ge­dore House, 51-52, Nehru Place, New Delhi - 110019

Tel: 011 - 30890000,

Web­site: www.for­tune-it.com

HIGH­LIGHTS

Es­tab­lished re­la­tion­ship with key LFRs like Re­liance, Pan­taloon, Wool­worth, Hyper­city, Jumbo, Sta­ple

Part­ner base crossed 4000 dur­ing the year

Af­ter a de­cline in FY14, Delhi-based For­tune Mar­ket­ing turned its for­tune around in FY15 when it man­aged to grow by 10% on a fairly high base. Ex­e­cu­tion of strictly planned mar­ket­ing cam­paigns was a ma­jor cat­a­lyst for this growth.

The fo­cus on sur­veil­lance, net­work­ing, lifestyle & gad­gets also paid off with good growth in these seg­ments. Sea­gate hard disk drives, HP pen drives and Eye Sur­veil­lance prod­ucts con­trib­uted ma­jor share of the rev­enue pie.

With a solid PAN-In­dia pres­ence, For­tune has been en­larg­ing its reach year over year and marked its pres­ence in all ma­jor states in In­dia with a strong and reach­able ser­vice cen­ters for af­ter sales sup­port. To achieve suc­cess, the com­pany worked as per mar­ket trends for buyer and seller pat­terns to adapt it­self to the grow­ing needs. It in­tends to con­tinue grow­ing by set­ting more branches across the coun­try.

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