“OUR PLAN IS TO DE­VELOP A GAM­ING ECOSYS­TEM IN IN­DIA” Ra­jeev Singh,

With BenQ ex­pand­ing its gam­ing range, launch­ing a pho­tog­ra­phy mon­i­tor for pro­fes­sional pho­tog­ra­phers and build­ing ver­ti­cals, the com­pany has much plans, says RA­JEEV SINGH, man­ag­ing di­rec­tor. Ex­cerpts from the in­ter­view with DQ Chan­nels

DQ Channels - - Channel Pulse - TANUJA JAISHREE (tanu­jaj@cy­berme­dia.co.in)

MD, BenQ ex­pand­ing its gam­ing range, launch­ing a pho­tog­ra­phy mon­i­tor for pro­fes­sional pho­tog­ra­phers and build­ing ver­ti­cals, the com­pany has much plans...

What are the things BenQ is look­ing at right now?

Our turnover is $22bn and we are fo­cused on dis­play tech­nolo­gies. We have a hi-tech man­u­fac­tur­ing unit in Tai­wan while our as­sem­bling hap­pens at China. We are the world’s third largest panel man­u­fac­turer. We are lead­ers in man­u­fac­tur­ing of mid and high-end mon­i­tors and pro­jec­tors. We are top­most in the mon­i­tor busi­ness. How­ever, what we our see­ing is a de­cline hap­pen­ing in the 15-inch seg­ment. The gam­ing mon­i­tor is grow­ing at a rapid rate. 20-21 inch and above border­less mon­i­tors is in de­mand right now.

How is BenQ go­ing to work with part­ners?

We have re­gional dis­tri­bu­tion part­ners. We are also de­vel­op­ing chan­nels for cer­tain ver­ti­cals. We are in the process of launch­ing a pho­tog­ra­phy mon­i­tor for pro­fes­sional pho­tog­ra­phers next month. It will cost about Rs 40,000. We are go­ing to have a ver­ti­cal-based ap­proach for our mon­i­tors. Our tar­get is to have 25 part­ners in 15 states for the ver­ti­cal base. We are iden­ti­fy­ing chan­nels for each of the seg­ments.

What is the trend you have ob­served in terms of the de­mand for each of the cat­e­gories you just de­scribed?

Ans3. Most of our sales hap­pen where 70% comes from the con­sumer range while 30% comes from the busi­ness range. We are look­ing at tak­ing this to a 50%-50% con­tri­bu­tion from both of these seg­ments so that busi­ness is gen­er­ated equally from both.

How would you de­scribe the scope of gam­ing in In­dia?

Gam­ing is not a de­vel­oped model in In­dia. We are fo­cus­ing on de­vel­op­ing the eco-sys­tem of this spe­cific cat­e­gory. The gam­ing mon­i­tors will be avail­able on the gam­ing re­tail­ers and e-com­merce por­tals in­clud­ing Flip­kart, Ama­zon and Snapdeal. In­fact, the con­tri­bu­tion of all the prod­uct cat­e­gories is 10% for gam­ing, 85% for con­sumer-based prod­ucts and 5% for the re­main­ing cat­e­gory. We have 25 demon­stra­tion re­tail points in Delhi.

BenQ cur­rently de­rives 70% of its busi­ness from the con­sumer range while 30% comes from its busi­ness range. BenQ is look­ing to take the share of the busi­ness range to 50% from its cur­rent 30%

What is your strat­egy for BenQ?

We have started align­ing our­selves with our part­ners now. Our prod­ucts are de­signed ac­cord­ing to the In­dian en­vi­ron­ment. We have 150 ser­vice cen­ters all over the coun­try. As has been stated be­fore, we have the top­most po­si­tion in the coun­try. Fur­ther­more, we are grow­ing rapidly in the home seg­ment. Our home video fea­ture range is priced at Rs 1 lakh. Two-thirds of our In­dia busi­ness is com­ing from pro­jec­tors seg­ment.

What is your tar­get for the com­pany?

BenQ cur­rently de­rives 70% of its busi­ness from the con­sumer range while 30% comes from its busi­ness range. BenQ is look­ing to take the share of the busi­ness range to 50% from its cur­rent 30%. The com­pany is in the process of de­vel­op­ing chan­nels for these ver­ti­cals. Pri­mar­ily, we are fo­cus­ing on de­vel­op­ing the eco-sys­tem for gam­ing in In­dia. Gam­ing is not a de­vel­oped model here even though it is grow­ing at a rapid rate. We are ex­pect­ing to in­crease our rev­enues through gam­ing as well.

RA­JEEV SINGH man­ag­ing di­rec­tor, BenQ

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.