SMART PEO­PLE. SMART MOVES

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Which are the five big­gest global tech­nol­ogy com­pa­nies in In­dia? Ask this ques­tion ran­domly of an an­a­lyst, jour­nal­ist, en­tre­pre­neur, tech pro­fes­sional, en­thu­si­ast… chances are that Cisco would fig­ure in al­most all an­swers. It has been the name syn­ony­mous with net­work­ing in In­dia for the last twenty years; and, now it is emerg­ing as an over­all tech­nol­ogy be­he­moth. In the words of CEO Des­ig­nate Chuck Rob­bins, ”My goal is to make the next decade big­ger than our last two decades in In­dia”. That th­ese are not empty words are ev­i­dent from the ef­forts Cisco is making in In­dia and the re­sults that are en­su­ing.

In­dia has been on the fore­front of Cisco’s over­all global strat­egy for a long time. For more than five years, In­dia has been Cisco’s sec­ond global head­quar­ter and ac­counts for 30% of its over­all tal­ent base. The com­pany’s cur­rent head­count stands at 10,200. Cisco has been in­vest­ing $1.7 bil­lion in In­dia on a yearly ba­sis now, since sev­eral years. It has charted an In­dia strat­egy un­der which it will be in­vest­ing $40 mil­lion to­wards the ex­pan­sion of its In­dia fa­cil­ity and $20 mil­lion to­wards train­ing around 120,000 stu­dents in In­dia through the Cisco Net­work­ing Acad­emy, be­sides ex­plor­ing man­u­fac­tur­ing its prod­ucts in In­dia.

Though In­dia con­trib­utes around $1.1 bil­lion to Cisco’s rev­enues as of now, the com­pany is bet­ting mas­sively on Dig­i­tal In­dia and Smart City projects and expects In­dia to con­trib­ute around 5% to­wards the com­pany’s over­all rev­enue in next five years, up from the cur­rent 2%. And if mar­ket­shares are the ul­ti­mate barom­e­ters in busi­ness suc­cess, then in the words of Di­nesh Mlkani, pres­i­dent, Cisco In­dia & SAARC, Cisco ex­cels in be­ing #1 in mar­ket­share in six out of eight tech­nol­ogy ar­eas it op­er­ates ac­cord­ing to IDC.

THE ‘SMART’ GOV­ERN­MENT FO­CUS

Cisco eyes great op­por­tu­nity in In­dia’s fo­cus on build­ing 100 smart cities. The com­pany closed four deals last year for four smart city projects such as Navi Mum­bai, Pune, Jaipur, and Luc­know. While Cisco is pro­vid­ing the net­work­ing in­fra­struc­ture for the projects, it is work­ing with part­ners to pro­vide dif­fer­ent so­lu­tions such as smart street light­ing, traf­fic man­age­ment sys­tems, CCTV se­cu­rity sur­veil­lance sys­tems, and wa­ter man­age­ment sys­tems.

Cisco is work­ing on Delhi-Mum­bai In­dus­trial Cor­ri­dor (DMIC)’s ICT mas­ter plan for four “Smart Cities”: Dholera Spe­cial In­vest­ment Re­gion in Gu­jarat, Shen­dra-Bid­kin Mega In­dus­trial Park in Ma­ha­rash­tra, Mane­sar-Bawal In­vest­ment Re­gion in Haryana and Khushkhera Bhi­wadi Neem­rana In­vest­ment Re­gion in Ra­jasthan. Un­der the (ICT) Mas­ter Plan, Cisco plans to en­able IoE-based ur­ban ser­vices as well as pro­vide a cen­tral­ized In­te­grated Oper­a­tions Cen­ter to ag­gre­gate, an­a­lyze and man­age real-time data.

Cisco has also en­tered into a strate­gic en­gage­ment” with the Elec­tron­ics City In­dus­tries As­so­ci­a­tion (ELCIA) to de­velop Asia’s first end-to-end “In­ter­net of Things” “In­no­va­tion Hub” in Ban­ga­lore. At this “Liv­ing Lab”, Cisco’s will help pro­vide net­work in­fra­struc­ture and ex­per­tise to build IoT so­lu­tions for Smart Cities, in­clud­ing City In­fra­struc­ture Man­age­ment, Smart Park­ing, Smart Light­ing, Smart Waste and Wa­ter Man­age­ment, Video Mon­i­tor­ing and Com­mu­nity Mes­sag­ing.

Cisco’s ‘Smart City’ at Ban­ga­lore Cam­pus also serves as “Liv­ing Lab” for Dig­i­tal In­dia. With a vi­sion to im­ple­ment a holis­tic and in­te­grated sur­veil­lance sys­tem in Luc­know, the Gov­ern­ment of UP aligned with Cisco for a con­nected phys­i­cal se­cu­rity so­lu­tion that trans­formed the way peo­ple,

“Now is the time to move be­yond pi­lots to scale which is why we are really ex­cited about the gov­ern­ment’s 100 smart cities pro­gram and its vi­sion of a dig­i­tal In­dia.”

Di­nesh Malkani pres­i­dent, Cisco In­dia & SAARC

property and in­fra­struc­ture in the city would be pro­tected. Us­ing a Cisco IP-based city sur­veil­lance sys­tem and an­a­lyt­ics, Navi Mum­bai too can now record footage at var­i­ous points in the city and an­a­lyze it in­stantly. Run­ning on a Cisco net­work, this so­lu­tion pro­vides live cam­era up­dates and alerts so that se­cu­rity breaches are not missed due to hu­man er­ror or over­sight. The Jaipur De­vel­op­ment Author­ity (JDA) has also part­nered with Cisco to set up the dig­i­tal in­fra­struc­ture to of­fer cit­i­zens ameni­ties in­clud­ing con­nected trans­port, in­ter­ac­tive kiosks, wire­less broad­band, safety and se­cu­rity ser­vices, traf­fic man­age­ment and en­vi­ron­men­tal up­dates.

Di­nesh Malkani pres­i­dent, Cisco In­dia & SAARC

San­jay Kaul, MD, Global Ser­vice Provider, Id­nia & SAARC, Cisco In­dia

Nand Kishore Badami Di­rec­tor and Head of Mar­ket­ing Cisco In­dia

Puneet Gupta Man­ag­ing Di­rec­tor - En­ter­prise & Pub­lic Sec­tor, Cisco In­dia

Daisy Chit­ti­lapilly Di­rec­tor, Part­ner Or­ga­ni­za­tion, Cisco In­dia and SAARC

Nalinikanth Gol­la­gunta, MD, Com­mer­cial Sales, Cisco In­dia & SAARC

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